How To Do An SEO Audit
What Exactly is an SEO Audit? SEO audit An SEO audit is basically the procedure of examining how well your website relates to current best practices in terms of search engine optimization – it’s the first step toward creating an overall implementation strategy that will hopefully have measurable outcomes. The main aim of the audit is first to identify as many fundamental issues affecting organic search performance as accurately as possible. These include but are not limited to, competitor analysis, link building techniques and user experience.
Competitor Analysis Successful Sitemap and competitor analysis are two of the more important components of an SEO audit. Competitor analysis is essentially a technical investigation of the keywords and content on your site that give rise to organic search results. A complete Competitive Analysis should consist of two components:
Top Features audits are often overlooked by SEO specialists. Top features refer to those little extras that really separate the ‘winners’ from the losers – the things that customers find most valuable when doing searches. A good example of a top feature might be the inclusion of an ‘about the author’ section at the end of each page on your site. This provides valuable information about the company that is offering the product or service in question, as well as a few words about the individual’s expertise. This information can then be used to build quality backlinks to your site from authoritative sites.
Broken Link Audit When conducting a search engine optimization audit, it’s important to look closely at your internal links. Internal links are critical for SEO success. As such, they need to be checked regularly, as even the most ‘spiral’ website can easily become stale and boring. Search engines are constantly looking for new websites with fresh content. If you don’t have any, then your SEO efforts may be doomed from the start. Some SEO experts argue that broken links, though not necessarily fatal, do detract from a site’s overall credibility.
Writing a SEO Checklist When beginning your on-page seo audit, be sure to list all of your goals before you begin. As you’re researching topics for your checklist, be sure to keep tabs on your competitors as well. Just because a search engine optimization expert has recently announced a new program, does not mean that it is without flaws. As you’re researching topics and planning your checklist, you’ll be sure to find plenty of resources to help you ensure that you have all bases covered.
Once you’ve gathered all of your information and are ready to begin your new analysis, begin by looking at your ranking. What pages are you currently ranking at the highest level? Are you happy with the ranking or are you willing to work hard to achieve a higher ranking? While search engines can fluctuate, it’s important to have a clear idea of where you stand.
Now that your page rank is established, it’s time to look at your competition. In order for this section of your analysis to be successful, it’s important to think in terms of keywords. What words are people using to find what they need? It may be that your competition is using some of the same keywords you are, but if their keyword strategy is working, there’s a good chance that your potential customers are as well. The most important thing to remember in this section of your analysis is that you should focus on using keywords that have been proven to be useful for search engines.
While you are doing your on-page seo optimization audit, also look at your off-page optimization. While you may have found optimization methods that work for your main keywords, if your site is completely invisible in major search engines like Google, you may want to consider changing your strategies. Off-page SEO encompasses things like link building and article marketing. These methods are only effective if they are used consistently enough to start attracting quality traffic to your site. To do an effective SEO audit, it’s important to keep all of these optimization tactics in mind.