How to Do an SEO Audit – Keyword Research

Yes, an SEO audit will help to see how your website is doing in terms of search engine results. But if you’re a small site, you don’t need to overdo it with an SEO audit. Staying focused on the basics can still be a wise decision. In fact, it might even be a good idea to get a simple SEO audit done without getting too involved with the specifics.

An SEO audit isn’t going to focus entirely on your website’s search engine rankings. That’s actually one of the least important aspects. You might be surprised that most people who do this have no idea what the most important factors are. They focus on listing items that bring them traffic or improving their page rankings. However, they don’t look at the other two components which really matter for making money online.

You want to focus on two components. The first component is to examine the various Meta tags and keywords used. These can tell you a lot about where your site ranks in search engines for each of the search terms in your niche. In fact, some advanced keyword research tools like Google External Keyword Tool can tell you these keywords and their synonyms by using very specific algorithms.

The second component is to look at the competition. How websites from your specific niche are doing in the search engines. This can tell you which keywords and phrases are working for you and which ones aren’t. Sometimes the competition is close to insignificant, but other times you’ll find that they are way ahead of you and their pages are getting tons of traffic.

The SEO audit isn’t going to be successful unless you have both a strategic research and a technical audit done. It’s often best to use all three of the types of SEO audits to make sure that your website has everything it needs to succeed. There are advanced keyword research tools like the Open Site Explorer that can show you the most relevant links from each page in your site. And there are backlink analysis tools like the Open Site Explorer that will tell you which backlinks you have from each page on your site.

Once you’ve done your strategic keyword research, and your technical SEO audit, you’re ready to set your end goal. This is the “what” and “how” of what you want to accomplish with your website optimization efforts. The end goal doesn’t change much from the strategic research or the technical audit, but it does need to align with what you’re trying to accomplish with the SEO effort. For example, if you’re trying to increase organic search traffic, the end goal needs to be traffic and rankings.

If you’re looking to build link popularity, then the end goal will be to link popularity. The keyword tools will show you which keywords are most competitive for the keyword you’re trying to rank for. If you don’t have enough of one, or if it’s not competitive enough, then you won’t be able to rank for that keyword.

You also want to look at the competition level for each keyword. Ideally, you want to have the least amount of competition that you’ll need to rank for that keyword. However, you also need to make sure that the competition level is changing, too. With any SEO audit, you need to check your competitors’ keyword strategies to make sure you aren’t leaving your competitors behind. The SEO landscape is constantly changing, and your competitors are always working to improve their strategy so that they can rank for more keywords and get more traffic.