Yes, an SEO audit will help determine how well site is doing. But, if you’re a small site, you don’t need to overdo it like a big company. Just focusing on statistics alone can be an unnecessary waste of time, especially when there are still other issues you need to deal with. In this article, we’ll explain why an SEO audit is not always necessary and what to look out for.
The purpose of SEO audits is to find out the status of your page. And that’s it. You do your job. The audit itself is not very technical. It’s more like a communication process between you and the librarian. It allows you to gather needed information and put it in front of the Search Engine Optimization team, so they can fix whatever needs to be fixed.
As mentioned, it’s not very technical. You just need to make sure that the steps you took to optimize your site properly are still working and no major technical issues have occurred during the optimization process. There are several steps involved when checking the on-page performance of your site. You’d want to make sure that the SEO audit you’ve just conducted has not touched any of these areas:
Analysis of Your Meta Tags – This is perhaps the most technical analysis step involved in SEO audits. If you didn’t perform a technical analysis of your meta tags, then you’re leaving yourself open to a lot of error. If you did the right thing, but did a wrong thing, you could be wasting a lot of your SEO efforts by trying to fix something that wasn’t broken in the first place. You also have to make sure that the results you get from this step are accurate.
crawling – This is another important part of the SEO audit. Even though Google looks at your site and indexes it based on a number of things, including title tags, meta tags and the keywords you used, spiders only index pages that are linked from the directory that is being crawled. The important thing here is to make sure that the directory that you are crawling is relevant to your goal. If you want to rank better, then you have to make sure that the directory you’re crawling is relevant. On the other hand, if you just want to improve the crawlability of your website, then you just need to make sure that your site is getting indexed by popular search engines.
Listing out the keywords used by your potential customers – This is the second most important and technical, important area of an SEO audit. When you’re performing the audit, make sure that you check out the list of keywords that your customers are using in their search. This way, you can identify which of them could bring you more traffic and better chances of converting those visitors into actual customers. Furthermore, you can also get ideas on what keywords your competitors are using so that you can come up with something that is more unique and better for your business.
Extensive analysis of your website – You can conduct an SEO audit by sending your SEO team to your website for a thorough analysis. In here, they will be able to identify areas that may need improvement in order to meet the standards set by Google and other search engines. You can use the information in here to create a report, which will give you ideas on what optimization issues you need to address on your site. Furthermore, this report will also serve as a guide for you to do the necessary changes in your business. If you know that there’s a problem, then you can easily find it and fix it before your customers face problems with your ranking.
Correct keyword usage – One of the most common mistakes done by internet marketers is using wrong keywords in their meta descriptions and title tags. This is a major factor in the process of search engine optimization. The search engines are becoming more intelligent in detecting the correct keywords that are relevant to the site. As a result, meta descriptions and title tags have become integral parts of SEO audits that many companies overlook.