According to which method you choose to rank higher in Google and other search engines, one method that many do not consider is Page Authority. Page Authority tells you how well that specific page will rank among the top results on major search engines such as Google, Yahoo, MSN and Ask. The higher Page Authority that you have, the more likely it is that your page will get traffic, and thus, the higher your chances for making an online sale. However, Page Authority does not directly increase your rank, but it does increase the potential that your page will rank higher when you do rank higher.
According to David Page, SEO analyst from Citibank, “Page Authority has to do with how much information you have on your webpage. Page Authority and the importance of links are two main factors that play a significant role in improving the rankings of your site. In fact, Page Authority plays a crucial role in our SERPs (search engine results page). Our current understanding of Page Authority reveals a positive correlation between Page Rank and the importance of links. This means that having more links to your site, which is considered to be a benefit of Page Authority, can help improve your ranking.” Therefore, according to Page Authority, the more links you have, the more likely it is that your site will rank higher.
There are a number of ways to increase your page authority. The first way to rank higher is to have the most high quality and relevant keywords in your meta-tags and titles, as well as in the text on each page. The second way to rank higher is to keep up with the latest keyword research and to incorporate keyword terms that are most likely to show up in the top 10 rankings. Finally, the third way to rank higher is to make sure that you have an informative and interesting content with lots of relevant keywords and links. In fact, having the right amount of keywords sprinkled throughout your content can actually make your site more searchable than sites that have keyword-limited content. Therefore, the more research you invest into finding the best keywords for your particular market and the keywords with the highest search volume, the better.
Although Page Authority certainly has some merit when it comes to search engine result rankings, it may not always produce the best results in the end. For one thing, Page Authority doesn’t always guarantee either a higher ranking or a greater number of inbound links. In addition, most experts say that there is no evidence that Page Authority leads to a higher ranking in the long run, although there is evidence that it could increase your ranking initially.
In addition, Page Authority may not always lead to a successful SEO effort. For example, if you get Page Authority but your site never makes it to the top 10 results in the SERP, this does not necessarily mean that you will not be able to achieve a high ranking in the future. However, a Page Authority backlink analysis can help you assess whether your SEO efforts are focusing on building the Page Authority. If you do, then you should work to improve the number of inbound links. This, in turn, could help you achieve even higher rankings.
However, Page and Domain Authority do have their limitations. For example, a Page Authority backlink campaign that relies solely on Page Authority will likely not be very effective since search engines look at the number of inbound links and their keywords. In order for your website to reach the top 10 results for a particular keyword, it is necessary to include a high number of popular keywords, as well as those that receive a high number of searches. The truth is that even if a backlink from a high Page Rank domain authority site receives a significant search engine ranking boost, it will not guarantee that the SEO campaign will be successful. It’s important to note that the domain authority that you build up through relevant, quality inbound backlinks should not be underestimated.