How to Conduct a SEO Audit

Yes, an SEO audit can show you how your site is doing. However, if your site is small, you don’t need to overdo it too much. Analyzing the data alone can be a huge waste of effort particularly if there are many other things you need to take care of. However, if your site is a medium sized site and you noticed a slight decline in traffic, maybe it is best to do a proper SEO audit and find the root cause of the issue. If not, then perhaps it is time to hire a consultant or an SEO service company to do a full analysis of your site.

When it comes to search engines, a lot of people use different tools to gauge the performance of their websites. One of them is the organic search result rankings. This is an indication of where your site is currently placed within the search engines. If your site is at the top, then you can be sure that your SEO efforts have paid off.

Organic search results are determined by several factors including keywords used by users and its placement according to search engine algorithms. Experts say that each search engine has their own way of calculating the rankings. In fact, some of them are still trying to figure out how Google measures up among search engines. SEO firms claim that their SEO services are reliable because the search engines value their clients’ feedback more than anything. Hence, a client will get a better search engine ranking after having their SEO audit done.

Another popular tool for gauging your SEO progress is to conduct interviews with your SEO Company. It’s a good idea to ask how they arrived at the rankings of their clients’ websites and which tools and processes were used in order to arrive at those rankings. A client should also be able to view some of these reports, like the “historical data” section on their clients’ websites. This section will give an overview of your SEO campaign and what happened in the past few months. SEO audits are usually done once every six months.

Another important tool for your SEO audit is to check the search engine results. You may either go directly to Google or to a third-party website that displays search engine results. Google has an interface called “Google Analytics” that you can install on your website. You’ll be able to see which keywords are used most often by users when searching for a particular topic. This will allow you to know what your competitors are doing and adjust your own SEO strategy accordingly.

Other important factors in organic search engine rankings are the amount of links, text, images, and other content that are included in the website. Search engines look at the quality of your links and the keywords that you used to build them and adjust your website accordingly. In addition, Google gives organic results a higher weight than the rest, giving lower rankings to sites that have little or no original content.

During your SEO audit, it’s a good idea to have a list of your clients’ goals. You can compile this list into a “to do” list or simply refer to it during your meeting with your SEO consultant. Your SEO audit should include topics that pertain to the current goals of your clients’ websites, as well as future goals that you and your SEO consultant can work together to achieve.

If there is a possibility that your clients’ websites do not comply with all of the SEO guidelines, then you need to discuss these problems with your client. It’s important for your SEO efforts to meet the expectations of your clients. You don’t want to lose business because you didn’t communicate properly or you failed to meet your clients’ needs. Make sure your SEO efforts follow all SEO guidelines and always provide your client with plenty of reasons why the process will be beneficial. A clear understanding of what’s expected from you will help to eliminate misunderstandings early on.