It does not matter what industry you are in, or what goods and services you provide – new digital marketing trends can not be ignored anymore. In 2020, new digital tools and technologies will come into play, forcing today’s marketers to evolve with the times in order to remain at the forefront. If you think this sounds like a tall order, you are absolutely right. However, if you stay abreast of the newest trends, and utilize them to your advantage, you will find yourself excelling within the advertising arena. Let’s take a look at the latest statistics on how digital marketing strategies are trending today:
With the latest trends in marketing, traditional offline marketing tactics are coming under serious scrutiny. As consumers become more desensitized to advertisements that come across as “pushy” and “intrusive,” marketers are working harder than ever to avoid being labeled “pushy.” One such strategy that many marketers have adopted recently is the integration of mobile marketing strategies into their overall marketing strategies. New software and advanced technologies allow marketers to target clients regardless of where they are in the world using their cell phones.
Guest blogging is one of the newest marketing strategies available. Not only does it allow you to create content for your site while adding another voice to your brand, it also works well in conjunction with social media marketing strategies. You can engage a guest blogger in witty banter that helps build interest in your brand. However, the success of guest blogging relies heavily on original research and a strong sense of direction.
A new marketing strategy that is beginning to take hold in the digital realm is video blogging. Video blogs allow you to talk about your products, services, and/or social media efforts in a way that customers can relate to. The goal of video blogging is to provide consumers with an up close and personal glimpse of your brand via a short video that provides valuable information. Video blogging is quickly becoming one of the most popular forms of content sharing on the web.
Article marketing is a great digital marketing tool for people who want to get out their voice and share their ideas with the world. Inbound links to content marketers’ websites drive significant amounts of targeted traffic back to their sites. Inbound links are crucial to successful article marketing because they help marketers gain high ranking positions on search engine results pages.
There is a new way to use video content to market: automated social media profiles. Social media marketing has evolved into a highly effective online marketing strategy, but many marketers struggle with the proper setup and management of their accounts. An experienced SEO marketing manager can set up these accounts while using Google’s powerful and easy-to-use content management system, Google Me. Once your Google Me account is up and running, it’s a good idea to invest some time and energy in promoting your profile to gain maximum exposure. Google Me allows you to schedule posts, gives users access to special features such as sharing a blog post with a network of contacts, and much more.
Influencer marketing is a great digital marketing solution for anyone with a business or anyone who wants to promote themselves to fit into a crowd. Influencers are like “followers” who can recommend you to other people when they see your quality content. This strategy works great for social media businesses and those who have products or services that can’t be found anywhere else on the web. A business can create an account with a professional influencer who will then provide promotional reviews of their business for an affordable fee. Businesses can also choose to work with a group of influential influencers who will work together in promoting each other’s businesses.
Video blogging is a great way to get the attention of local viewers. It’s also a great way to get your business out there and discover what works best in your location. Video blogging is a great way to share business news, videos, and more. It’s a great way to introduce new and current clients to your brand and engage with them on a more personal level than could be done through email. Video blogs are also a great way to increase your SEO rankings for your business. Video blogging is a great way to increase visibility with an affordable video marketing campaign.