A great way to decide what you want in an SEO audit is to develop a technical SEO audit checklist to see your site’s overall health. This full SEO audit checklist helps you work through all the key components of modern search engine optimization. The first step to analyzing your page performance is to analyze your URL structure and contents. Make note of any broken links, missing pages or outdated information. Your URL structure greatly affects the effectiveness of SEO, so make sure you have followed it through to this point!
The next step is to examine keyword density. Keyword density affects your SEO. You will also need to look at the number of times each keyword appears throughout the page (this is called ‘keyword density’). Finally, you should examine your page header, footer and meta-tags to ensure that each keyword has been targeted. This section will focus on things that will directly affect your search rankings, without necessarily requiring changes to your content or design.
It is important for your SEO to be kept current. This means checking your website for any outdated content, misspellings or inconsistencies in formatting. Also, if your page is using multiple fonts or styles, make note of these to give extra weight to certain keywords. This can also be done in CSS, but is much more tedious.
A common SEO mistake that beginners often make is not ensuring that their meta-tags are descriptive. Meta-tags are vital for search engine optimization and should be included in every SEO document. Search engines will give extra weight to any tags that are relevant to your site, so make sure you take time to ensure all your metadata is correct. Another common mistake made by SEO beginners is using text links in the SEO copy. Though text links do not provide much benefit themselves, they can increase traffic if used correctly.
You should also keep an eye out for broken links, white space and other technical seg faults. When searching for keywords to target your audience, you should always check for technical SEO issues. These issues can affect search rankings and can affect the way you receive visitor traffic. Check for spelling mistakes and poor grammar as these will negatively affect your rankings.
Another great SEO technique is page competitiveness. Page competitiveness is the process of trying to get as high up in the search engines as possible for any given keyword. This means making sure that your page contains as many relevant keywords as possible. The higher your page ranks, the higher up in the search engines you will appear.
The last of these SEO techniques is keyword research. This can be a little trickier than optimizing your homepage. Because your homepage already contains all of the necessary keyword research, it may not be necessary to optimize each page. If you are targeting each individual keyword, it is important to make sure you do keyword research on each one. Keyword research is the basis of nearly every SEO strategy. Without proper keyword research, your site will be unnecessarily left out of the search engine optimization crowd.
Finally, and most importantly, avoid the use of excessive keywords or of “keyword stuffing”. Keyword stuffing can be avoided by choosing your keywords carefully, using them sparingly and making sure to distribute your keywords efficiently among your many permalinks. In addition, make sure that you provide your readers with a meaningful title tag and other HTML tags. Giving your readers meaningful titles and tags, along with providing useful information in your tags, is an important part of keyword stuffing.