How SEO Works

Many people are confused about SEO and what it really means. On-page SEO covers what happens behind the scenes with your site, including keyword usage, page content and designing. This is, essentially, all the things that the site owner or marketer possess full control over. Off-page SEO, however, is a much bigger term for all the various SEO factors that occur outside of your domain, including the quantity of inbound links you have and the reputation you’ve earned within your industry.


There are many different methods of off-page seo, including on-page and off-page optimization. These include such methods as link building (i.e. articles, directories, blogs, press releases, forums), content optimization (i.e. meta tags, keyword density, etc. ), and of course, optimization for specific keywords (i.e. meta tags, title tags, header tags, etc. ).

On-page seo includes everything you do on your site in the way of on-page creative efforts, but oftentimes, this is not enough. A lot of local businesses have experienced great success using off-page SEO in order to get more local business through their doors. The best part about on-page SEO lies in the fact that it doesn’t have to be difficult. For example, there are several techniques used by local businesses that make them stand out from the crowd and obtain more local traffic, all while improving their search engine rankings.

The first method is called back linking. This simply refers to putting links back to your website from other sites with an emphasis on relevant topics. For example, if you are a plumber in Sheffield, you can use the Sideline Link Analyzer to find other plumbers in the area through the Google Places, Yellow Pages (for UK), Yelp, and others. After placing the back links, then you will need to provide the anchor text in your text. The best practice is to place your main keywords at the start of the anchor text to make sure that the search engines recognize the link as relevant. This is the easiest method and can be done by hand, but there are software tools available to do this more quickly and easily.

Another on-page SEO technique is called nap citation. With this method, you are allowed to list back links without having to supply anchor text. For example, if you have a Google page, you can write an article about the subject and then include a hyperlink to your Google page. This will count as one point per click, which is very beneficial in improving your SEO results. However, it’s important to keep in mind that you cannot submit your links to all Web 2.0 sites; you’ll have to submit them to the major sites like Technorati, GetAFreelancer, and others.

On-page SEO also calls for the use of mozcitations, which is essentially a short description written in Google Docs about your website that includes links. The most popular form of mozcitation is called mozc citation. It looks something like this:mozcitationid=12fabcdbafbzc=atticydoc=home/home-based-business/citation/owners/links. These are just some examples of what mozcitations are used for in SEO.

One of the most common strategies of SEO is called backlinking, which requires the creation of new links that link back to your site. You can use existing citations to help boost your ranking. However, keep in mind that there are some rules and regulations governing the use of existing citations in SEO. Here are some examples of some of these:

In conclusion, SEO techniques vary according to the target audience. In the past, SEO was focused mainly on getting high search engine rankings for specific keyword phrases. However, nowadays, there is growing interest in offsite SEO practices as well, which is focused on building “outbound links” from sites other than your own. For example, in sidenote, a business can submit an article to a news organization, and in turn, the article would be included in their resource box as a source of additional information, thereby benefiting the business as a whole.