Search engine optimization (SEO), also known as search engine marketing, is the process of enhancing the quantity and quality of site visitors to a particular site or a particular web page from search results pages of search engines such as Google, Yahoo! or Bing. Unpaid visitors may also come from other types of search results, such as image search, video search, social media search and industry-specific vertical search engine search engines. Thus, if a site has an attractive design and good content, it should be able to achieve a good ranking in search results pages. This in turn would lead to a large number of site visitors.
There are many ways of achieving a good ranking in search engine results pages. One of them is through paid search engine optimization (SEO). Other than this, there are also certain other techniques that may be used for SEO. Some of these include writing quality articles, use of title tags, use of Meta tags, use of Alt text in Meta tags, creation of site maps, use of reciprocal linking program, link popularity building program, submission of site URL to the directory and other such promotional techniques.
One of the most important things in achieving good rankings in search engines is the design of a site. Site owners should ensure that their web pages are unique, easy to navigate and contain all required information and content. These factors contribute to the popularity of a site. Another important thing that contributes to popularity of a site is the frequency with which it is updated. Other techniques that may be used for SEO include writing keyword rich articles, directory submission, use of keyword tools, use of back-linking program, submission to different RSS feeds and other such promotional techniques.
The importance of Page Experience: There is a considerable difference between Page Experience and Page Rank. Page Experience is essentially the number of times a page is displayed in the search results to Page Rank pertain to the overall visibility of a page in the search results. The Page Experience updates every time the site is updated and one has to remember that this importance is not given with the increase in PageRank.
Use of Meta Tags: It is very essential to use correct Meta tags for proper SEO. This is because if a page is not well optimized using correct Meta tags then there are high chances that it will not be listed in the first page of the search results. There are also certain promotional techniques that can be used for SEO. In fact, if a proper page experience update is not followed then there are chances that even after submitting the website there are chances that it will remain in the last page which is not favorable for SEO rankings.
Use of Keywords: One important factor in the search engine optimization is to make sure that the content written is very relevant to the keyword theme. This is because the use of too many keywords or key phrases in a page will have a negative effect on the rankings. For example, if the page has the word ‘men’ it will automatically lose its relevance in the eyes of the search engine. The other most important thing that has to be considered in SEO is to analyze the user behavior data. The navigation path is another major factor that affects rankings.
Use of Anchor Text and Meta Description: Using anchor text and Meta description texts is another effective way of having a good ranking. This is because it enables the search engine crawler to easily read the words used by the user. These are basically the words that are related to the topic and helps the search engine ranks the page easily. It is also equally important that both the keywords should be in the same sentence and they should be positioned properly. In fact, there are some advanced ranking factors like the user experience update and the new page experience update which helps to have better results.
There are many search engine ranking factors but it all comes down to the original text, Meta tags, the page title, Meta descriptions and other such factors. Each of these factors is vital to the overall process and thus it is best that the website owners should make their websites as search engine friendly as possible. The basic steps involve the content, keywords and various other aspects. The title and the Meta tags are the most important parts of the entire process, while the rest can be done later as and when required. However, you need to be consistent and follow all the steps to have a good rank.