How SEO Factors Influence Search Engine Rankings

SEO stands for Search engine optimisation. It’s a simple set of guidelines for optimising your site so it can reach higher rankings in the major search engines. In addition, following several good SEO practices will be a good way to improve the quality of a site by making it easier to read, faster, and user-friendly. Here are some basic SEO best practises:


Search engines value link popularity. The more links to a website from other sites, the more popular it will appear in search results. Of course, every link isn’t a good one – there are a number of link building strategies that are frowned upon by search engines and shouldn’t be used. However, if you want to improve your ranking, the best thing to do is create a number of quality one-way links from authority websites that have similar content to yours. This will help improve your rankings in the long term, regardless of whether you get page one or two in the search results.

Don’t just submit your own sites to directories. One of the most important SEO internet marketing practices that should also rank high on your list is searching out high page ranked directories and submitting your own site to them. This is where many of the basic SEO practices such as keyword research and link building come into play. Directory submissions are a powerful way to increase your search engine ranking with the major search engines. This method has been around for quite a while, but only started to be widely used in the UK in recent years.

Your website needs to be easy to navigate and use. One of the biggest indicators of a successful SEO campaign is that the site is easy to navigate and the users can get around easily. Search engines are looking for user-friendly websites so this is going to make a big difference. It doesn’t have to be an overly complicated site, but it does need to give the users the ability to find what they are looking for.

A fully optimized website needs to be search engine friendly. To achieve top positions in the organic search results you need to have an SEO strategy which incorporates SEO and other internet marketing practices. This means that not only will you have to focus on your keywords and content, but you will have to optimise the site to make it as friendly to the search engines as possible. The way that you achieve this is through building backlinks to your website from other high PR websites. In fact, backlinks alone are enough to push you up the listings in some cases.

There are a number of different new factors that will affect your rankings. These include things such as how many incoming links your site has, the amount of time it takes for your pages to load, the way in which you target specific keywords, the quality and relevancy of your content and the amount of time that you spend on improving your site. All of these factors play an important role in making sure that your website appears near the top of the rankings when a potential customer searches for products or services similar to what he or she is looking for.

An important new factor is the periodicity with which you update your site. You should aim to make sure that your pages are being updated regularly. A periodic table of where you currently rank in Google and other search engine land is available online so you can check up on how you are progressing. If you find that you are not improving your ranking, then it may be worthwhile considering making changes to your SEO strategies.

The final area that SEO contributes to the rankings of websites is through its contribution to the overall value that a site brings to the user. The search engines value the importance of high quality links to sites and hence take this factor into account when determining rankings. In order to get high quality links, it is necessary that you work hard to attract high quality customers. SEO works to ensure that your target audience can find your site easily and that the information and data that you provide are relevant to the subject matter of your pages.