First, what is an SEO Audit? An SEO audit is an independent examination of your website’s Search Engine Optimization (SEO) plan and practices. You may consider an SEO audit as an independent examination of a site that evaluates the website for its effectiveness to appear prominently in major search engine results page(s). SEO audits are conducted by checking every step in your audit schedule and uncovering any problems that should be fixed or improved to improve your page ranking in search engine results. SEO audit is a way for you to check your website’s SEO practices, to find if you are optimizing your website correctly. There are two types of SEO audits; a Competitor Review and a Non Competitor Review.
Competitor Review – a Competitor Review is an independent, objective search engine optimization tool that allows website owners to objectively determine their competitor’s strategies and compare their performances. This tool is provided by Google, so it is a worthwhile investment to get the best possible result. However, this tool may not be enough; you should also consider engaging mobile users search engine optimization expert to gather more information about your competitors.
Competitor Search Engine Audit is a comprehensive tool that looks into all the important areas of website SEO. It covers areas such as competitor analysis, competitor behavior, competitor analysis and research methodology. Competitor profiling determines how websites rank in organic search engines (also called SEO), local search engines, and popular search engines. It provides reports and data on links quality, on-page optimization, and mobile-friendly user experience and location-based structured data.
A mobile-friendly site that is properly optimized for mobile devices will achieve higher rankings in the organic and the regional SEO. On the other hand, a business with a local SEO strategy will get additional attention from the top-ranked search engines like Google, Yahoo, Bing, and MSN. Location-based new opportunities provided by a mobile-friendly site will help your website rank better for specific searches within your local market segment.
On-page Optimization – a good website audit will focus on the on-page optimization. Most importantly, you have to ensure that all the pages of your website are optimized for the key phrases or keywords. You have to use keyword rich content. Make sure that you have optimized all the incoming links on each page. This is very important when the search engine rankings are concerned.
Mobile-Friendly Design – if your mobile-friendly application does not support landscape mode, it would not make much sense. The search engines have a scheme called ‘landscape’, which enables the users to see the search results panel in landscape mode only. Thus, make sure that all your applications follow this scheme. In addition, you have to make sure that all the pages are accessible to the mobile-friendly users.
Screaming Frog Spider – a tool used to analyze your internal linking structure. During the audit, the SEO Experts will monitor the link structure and its health. In addition to this, they also look for any abnormal processes. After the audit, the SEO Experts will give you a report about the areas that require improvements. The screaming frog spider is a special application that allows you to monitor the crawl rates and the search engine rankings. The result is a detailed analysis report that provides a clear picture about how your internal linking structure affects the crawling behavior of the spider.
Another useful tool is the Google Penguin or the Google Panda and the Google Penguin Spy software. It is mainly a link analyzer and it can check out whether your website is linked from reliable sites or not. The Google Panda is another excellent tool that detects spammers and black hat SEO activities such as black Hat directory submission. Thus, if you are thinking of improving your website rankings, make sure that you take advantage of these tools available to you.