There has been a lot of discussion recently about the usefulness of Digital Marketing News. This is definitely a subject worth paying close attention to as it gives those who specialize in digital marketing an important window to view market trends and behaviors. A regular subscription to a digital marketing newsletter gives one such a window. The reason one would be interested in subscribing to a newsletter is pretty clear. One is interested in knowing what the current market trends are and gauging any opportunities to take advantage of those trends.
While many have suggested that the’2021 Game Plan’ will focus heavily on in-person events, Digital Marketing News can provide an important service by providing statistics regarding engagement rates, fan base and other relevant metrics. By subscribing to a digital marketing newsletter one can see that in-person events are creating the most traffic and which ones are not. Likewise, by looking at the analytics provided through the digital marketing software program he or she has created, one can determine which online activities are creating the most buzz. Many other factors, though, which may upend traditional thinking, could give the savvy digital marketer with an advantage and, thus, give him or her that extra competitive edge needed to succeed in the increasingly cutthroat online arena.
It is quite interesting to observe how little time some people spend analyzing the trends of e-commerce and social media. Some believe that by investing time in these areas they will have a leg up on competitors who do not have the advantage of knowing more about what’s happening in the digital marketing space. But why stop there? Why not take every opportunity to learn new things and apply them to future projects?
The need to analyze digital marketing data in this day and age is not something to be taken lightly. One of the best investments any digital marketing company can make is to invest in analyzing their own analytics so that they can see where they are excelling and where they could be doing better. By comparing this information to the competition it gives them the leverage they need to make changes and to get better results. In many ways it is the key to winning in any competitive industry.
This same analysis can be applied to how does this affect your 2021 digital marketing strategy. It makes perfect sense to know how you are doing now and then focus on what could help you most in the future. If you were to use Google Analytics for instance, you would get a feel for whether people are actually reading your blog posts and engaging with your content. You would also get a feel for how you are matching up against the search engine results.
The Black Friday event has done a lot for e-commerce. Not only have shoppers gone back to shop more but many have done so without even leaving the house. It has increased the number of transactions completed online. It is due to this increase in e-commerce activity that more big companies like Amazon, Overstock, Wal-Mart and others are jumping into the game with their own e-commerce platforms. If you want to win in your business against the competition then you need to be able to adjust to the changing environment.
With the Black Friday event there was a major push towards online purchases. This means more sales for your company. Digital Marketing News reports that this is exactly what you need to do to adjust your in-person events so you are better positioned in the marketplace. By using in-person events to increase your sales you are better positioned to take advantage of the holiday rush and make big money. How does this affect your roadmap?
If you are not using the black Friday to bring traffic into your website and squeeze pages then you are losing a lot of money. If you are paying for traffic using pay per click or Google AdWords you are losing a fortune. What does this impact in your roadmap? How does this impact on your future plans and goals? Digital Marketing News reports that Google will be lowering the ad rates for their business products and services starting with the Thanksgiving Day Event and moving forward.