How Does Page Rank Influence Your SEO Optimization Efforts?

If you have a website or online presence and want to raise your visibility and get more traffic, then you must know about Page Authority. This term is often used by Internet Marketers to rank higher in Google and other search engines. Page Authority actually represents the ability of your page to be found when a searcher types in a particular keyword or search term. The higher the Page Rank, the higher will be the ranking of the site. In this article, we’ll discuss on how you can increase the Page Rank of your website.

The rating of any web page for SEO can range from zero to 100 and only a high page authority can increase the page rank by several notches. Dozens of factors contribute to determining page authority of a page. When discussing about domain ranking then there’s a different algorithm that is employed to identify the exact formula that will correlate the page ranking across thousands of other SERPs.

Most of the time, Internet marketers try to understand and use the Page Rank of their websites as one of the main ranking factors. If you analyze the internet marketing business very closely, you’ll realize that Page Rank has more to do with external links than it does with the internal pages. External links are really important to increase your page authority, whereas if you get many internal backlinks, this is less significant. You’ll get better results if you concentrate on getting more external links than internal backlinks. On the other hand, there are some techniques you can apply for increasing the Page Rank of your site without focusing on the links.

Page rank is really a combination of three important factors: content, keywords, and backlinks. It’s quite easy to see how these three factors play into each other and how they can affect the overall Page Rank of your site. To further understand the exact algorithms which determine page authority, you need to learn about some of the technical definitions which describe the concept. This specific technical definition of page authority is very important to marketers who wish to optimize their sites for Google and other major search engines.

To better understand the technical definition, let’s discuss the meaning of PageRank: PageRank is actually a numerical value calculated based on the total number of links that point at your website. Every individual link includes a specific number of links associated to it, and each link consists of an anchor text. The number of links associated to an individual page can either be a single or a complex expression such as “10 million pages”. The technical definition basically discusses the factors which have a direct impact on PageRank. These factors include:

So in the broad sense, PageRank represents the overall strength and reliability of your site. In particular, PageRank reflects a particular page’s link popularity and therefore its authority as a result of link analysis tools and search engine algorithms. As you can clearly see, PageRank is a highly technical and dynamic concept, which is constantly changing and evolving on a regular basis. As such, it is impossible to say with any certainty what it will look like in the near future.