How Digital Marketing Will Impact Your Business in the New Year

Digital marketing has emerged as one of the pillars of any successful online business. It is also considered to be one of the most important components of search engine optimization (SEO) for online marketing. The following year may see even more significant changes in this area, with Google having introduced several new measures to curb abuse of its services. The following article will take a brief look at these latest statistics and recommendations on what digital marketing should focus on for the year ahead.


Over the past decade, the Internet has grown by leaps and bounds, and has seen millions turn online to access various services or products. For the past ten years, many business owners have measured the digital marketing space to assist give recommendations on what digital marketing strategies marketers need to concentrate on in the near future. A popular recommendation to begin with is personalization, as this has become an essential part of social commerce.

Personalization refers to giving people the ability to fully tailor a service or product experience to their own individual needs. A good example of this is a mobile app that allows consumers to store and receive coupons and other information through their cell phone. A number of online marketers have harnessed this lifecycle strategy, and it can prove to be quite profitable. However, there are still some challenges to this marketing strategy, and this article will look at one of the major ones: machine learning.

Machine learning refers to the use of artificial intelligence for any given situation. Machine learning allows machines to make decisions without human intervention. One of the latest marketing trends to hit the tech world is self-driving cars. In this case, the car decides how to drive and steer while driving to ensure the safest route around town. The car learns from its experiences, and adapts as it goes. As the car receives constant training from its new owner, it begins to come up with the best route possible, and self-driving cars will continue to improve as they receive more data.

The problem with this is that marketers must be willing to train their marketing machines in order for them to accept new suggestions, and be able to adapt to changes in their environment. It’s important to be able to train a machine, and this comes in two forms: on the lifecycle of the product, and in the recommendations of the users. In terms of the lifecycle of the product, marketers need to be able to understand the entire lifecycle of the product and be willing to make changes according to feedback provided throughout the product’s life cycle. This may sound difficult, but with the right resources and a clear direction, a marketer can create an automated system that can provide useful insight into what consumers want and need.

In terms of recommending solutions, the lifecycle should be studied closely in order to build an instruction set that works. Marketers must also be willing to perform research to ensure they are recommending solutions that are likely to be effective. Finally, marketers need to understand the digital transformation that is occurring in their businesses. This means understanding both the customer behavior that is changing, as well as the technologies that are driving this behavior. With this information, marketers can recommend creative solutions that will help to strengthen businesses in areas where they are weak, while building strength in areas where they need improvement.

As businesses become more digitally connected, it becomes imperative to consider these three concepts in order to improve their ability to provide services and products that are meaningful to their customers. The use of personalization techniques, recommendations from customer research and smart recommendations from the marketing cloud will all contribute to the increased success of a digital marketing effort. Furthermore, integrating personalization techniques into the lifecycle of a product and recommending smart innovations that will improve a business are just a few ways that personalization will impact marketing Cloud strategies in the years to come.

Personalization techniques can allow for greater precision when creating advertisements and content that targets specific markets. Research shows that people want to be entertained, informed and find relevant content when using a mobile device. Therefore, marketers should consider offering content that is rich with relevant information for the target audience, while using personalization techniques that will drive the right customers to the right sites. Finally, combining this with engaging and informative mobile apps for in-app purchase, as well as the use of digital marketing cloud strategies that are designed to increase brand awareness, will help drive more consumers to a business location.