With so much riding on social media and online communities today, one would think that at least some people reading these articles are interested in trying some digital marketing of their own. Unfortunately, this isn’t always the case. In fact, these digital marketing statistics are split across seven major segments, both in an infographic below and in the comprehensive list that follow it. We will be looking at three segments in particular – user behavior, content types, and big brand campaigns. Let’s dive right in!
One of the things that have consistently been breaking news among digital marketers is the increasing importance of user behavior. According to Adobe’s survey of nearly 600 digital marketers, two thirds of them said that they spend a minimum of one hour checking for product reviews and checking out what other digital marketers are doing on the web. Almost a third of them said that they subscribe to Adweek or Clickbank, and almost half said they check out what other digital marketers are doing. So, what has been driving this increased focus on user behavior?
Well, one of the most prominent digital marketing news story was the announcement by Google that they are starting to offer more relevant search results based on user behavior. They are focusing more on displaying the most popular searches, rather than just the first ten or so results. That has a lot of marketers excited, because they know that as web marketers, we can’t afford to get out of the rankings, because that means less traffic and sales. This news from Google is also creating a lot of chatter about the possibility of social media influencing search engine results, or at least giving it more power than it currently has. If this is true, then this could be a great thing, or a bad thing depending on how you plan on using it.
However, there are some downsides to the increasing focus on this behavior, which is evident in the amount of breaking news stories that appear in the digital marketing newsfeeds of millions of websites across the internet. There is some good in it, as well as some bad – especially if you think about the potential for misinformation. If the story is incorrect, then the misinformation spreads, and that can hurt both your reputation, and the bottom line of your business. Many digital marketers have decided to ignore it all, but as with many things in life, there are some things that are worth getting upset about, especially when you know that it’s being driven by some form of self-interest.
Still, this new focus by Google isn’t likely to go away, and this may actually help digital marketers in their effort to dominate the search engine land. With this focus, people are searching for the popular searches, and the best results are being displayed in those results. This is helping marketers to get their message across to prospects and existing customers, and the increase in traffic is almost certainly a good thing. If you’re worried about your ranking slipping, you may want to look at this new focus on breaking news, and see if it might make a difference for you.
As mentioned before, many people search online for breaking news, so this news can be a real draw. This can easily become viral, spreading like wildfire across social media networks like Facebook and Twitter in a matter of hours. It can even reach far beyond those two social media giants in as little as a single tweet, article or status update. This is news that many digital businesses have been waiting for, and as long as they don’t interfere with your business, it can be a real asset.
Some people worry about this because they feel that this feeds directly into the hands of Google – who have been accused of not being entirely ethical in how they distribute information around the web. However, many experts have dismissed this theory out of hand, citing the vast amount of press coverage that these stories have received since the algorithm change was implemented. While it’s still unclear whether or not the latest changes mean anything, the changes are clearly beneficial for businesses looking to improve their search engine rankings.
If you’re not using any form of digital news yet, now is definitely the time to start. The algorithms just broke more ground than ever, making changes that impact every business. If you ignore the new news, you’ll be left behind in your industry. However, if you’re active in digital culture and use all the tools at your disposal, you’ll be well ahead of the curve. This is one news that’s easy to consume, easy to share and easy to track, so get ready for some serious digital activity!