Optimising your website for Search Engine Optimisation (SEO) is a task that a lot of webmasters are taking up. This isn’t because they know any better, it’s just because they want to rank higher in Google. And this is where SEO techniques for your website come into play. There are plenty of ways to get higher rankings in the search engines, but not all of them are as good as others. As with most things, the trick is knowing which ones are the right ones.
Although some of those strategies might work, and many of them are subjective, there’s one major difference you should be aware of: White Hat SEO and Black Hat SEO. Black Hat SEO is an SEO technique that’s more harmful than helpful. For one thing, it doesn’t really help you get higher rankings in Google. Instead, it just brings more negative attention to your website. In fact, it’s so detrimental that it actually ends up hurting you. That’s not what you want when trying to get traffic and make sales.
That’s why I recommend using only White-hat tactics if you really want to rank higher in Google. White-hat SEO practices involve a lot of different things. One of the biggest areas is keyword research. If you can hire someone to do keyword research on your behalf, then that’s great. But if you’re feeling a little more free to learn SEO techniques yourself, then here are a few quick tips to improve your website traffic:
Use proper keyword density – Even though some people feel that black hat seo techniques such as keyword stuffing is okay, don’t let that be you. There are certain keywords (not too specific, but in the sense that they’re not used so much that they aren’t relevant) that are just as important to your success as the exact same keywords used by some spamming pages. That’s why white-hat SEO is so important. It allows you to get those specific keywords to rank higher for your search phrases. It also allows you to use them sparingly, since you know they won’t hurt your engine ranking. Instead of doing a keyword research by hand, turn to some of the free tools online.
Use proper link building – There are certainly plenty of grey hat seo techniques that can help you with link building, but not all of them are appropriate for beginners. For example, it’s easy to rank for the word “link” in your site, but if you don’t know how to build links effectively, then you could end up wasting a lot of time. You can avoid that pitfall by learning more about white hat SEO practices. In general, these techniques require using anchor text links inside of links and exchanging links with sites that are related to yours. Of course, it’s important that you have a good reputation among your competitors before you try this route, but once you do, it can help you to rank better and faster.
Use the right web tools – As you probably know, there are hundreds of different SEO software programs out there, each proclaiming to be able to take your website to the top of the search engines. Before you invest in one of these programs, however, it’s a good idea to make sure that the program is actually black-hat SEO approved. The guidelines that these tools use to determine your position are actually based on the same criteria that search engines use. If the tool you’re using doesn’t meet their guidelines, then it’s not valid to use. There are plenty of reputable black-hat SEO programs out there, though, so you shouldn’t have any problem finding one that meets your standards.
Stay away from social media – It goes without saying that you should stay away from certain social networking sites while you’re trying to get ranked higher in Google. Some of these include MySpace and twitter, but you should also avoid going onto sites like Reddit and 4chan. These places are known for hosting SEO chitchat, which can seriously hurt your ranking.
In short, there’s not a huge difference between white hat seo and black hat seo, although there are certainly some slight differences in the guidelines that the various tools use. Before you get started with either of them, however, it’s a good idea to read up on the basics of the process so that you can ensure that you’re ready to implement these changes. Keep in mind that there are plenty of great SEO tools out there that will make the process a lot easier, so don’t rush into anything. If you follow the above guidelines, you should have no problem making the necessary changes to your SEO routine.