What exactly is an SEO Audit? An SEO audit is a method which assesses your site’s performance when it comes to the latest SEO best practises, competitor analysis and other factors. Analysis is done to a number of different areas of your site during an SEO audit. This includes everything from link building to content writing.
Why do I need an SEO Audit tool? Having an SEO tool such as Majestic SEO makes it easy to check your ranking and ensure that you are meeting the requirements of major search engines. With this Majestic SEO tool you can quickly check competitor rankings and their traffic patterns. You will also be able to see which keywords your competitors are using and how those keywords are impacting on their search engine results pages (SERPs). A Majestic SEO audit tool can be used by any internet marketing company. It is completely confidential, and only one person will need to know about your audits which is why it is so easy to use.
How does an SEO audit tool work? Once a website grader tool has been set up, the user simply conducts a search for the keywords that relate to the content on your website. The software will then show you websites that are ranking well for those same keywords. If you find one or more websites ranking well for your chosen keywords, you can join up with them and use their links on your own site.
Why should local businesses participate in SEO audits? Participating in SEO audits will expose your local businesses to the best methods of search engine optimization and help them achieve higher search rankings. By making their local businesses available to users via search rankings, local businesses will be able to draw in more traffic from potential customers within their own communities. These visitors will then be potential customers who will spend money with your local businesses.
What is involved in conducting a Google SEO audit on your own? One thing that will need to be done is to conduct some basic keyword research which can be done by utilizing an online keyword tool. The next thing which will need to be done is to make sure that all submissions within your Meta tags are unique to your site and that your meta description and title tags keyword phrases accurately reflect the content on your site.
What is the benefit of having high quality backlinks? High quality backlinks can increase the amount of visitors to your site as well as ranking through the various search engines. Backlinks are also vital for optimizing your website to receive proper ranking. Many SEO experts recommend that businesses engage in link building in order to generate organic traffic which is free. Other SEO professionals believe that backlinks are important for improving rankings but some feel that there is no correlation between the two factors.
Another tool, which will be helpful in an SEO audit is a keyword research tool which can be found online which is used to identify which keywords are being used in Google. By accessing the tool, business owners can determine which keywords they should be focusing on using to attract their target audience. This is especially beneficial if you have an online store rather than a traditional brick and mortar operation.
When you have completed your Google SEO audit, what next steps should you take? If you do not use a website monitoring service, it may be in your best interest to hire one in order to keep track of your progress. If you don’t monitor your progress, you can easily miss out on valuable backlinks which are needed in order to improve your rankings. A reputable website link building company will provide tools that will help you in monitoring your progress including nap consistency.