How Can I Increase Customer Retention and Engagement?
Most businesses are concerned with increasing customer retention and this includes the aspect of creating an onboard experience that keeps your customers coming back. The best way to create a good experience for customers is to provide value on a regular basis. It is easy to get caught up in the challenge of attracting new customers every day. However, keeping up with your current customers is a lot more difficult because they have already established trust with your brand. In order to increase retention, it is important to maintain a good relationship with your current customers, as well as giving value to what they buy.
Effective onboarding. Only when your customers understand how to make use of your offering can they become truly efficient buyers. In the onboarding process, you educate your customers about what your brand does and why it does it. Also, presenting your value proposition in a manner that instills trust is critical if you really want to increase retention. This is where live chat comes into play; a great way to not only show your customers how to utilize your brand but also to follow up with them on a more frequent basis.
Increase lifetime value. Your customers could become repeat customers, which means they will purchase from you again, even if it is on a more limited basis. This results in increased lifetime value (LTV), which you should aim to achieve at all costs. Lifetime value is the amount your company is worth on a continual basis. Ideally, the higher your LV is, the greater the probability of your company selling products or services to future customers at a significant discount.
Increase retention and recruitment. By offering a valuable information product or service, you are introducing a chance to increase retention and recruitment. Through on-boarding, your customers gain valuable onboarding tools, such as the ability to sign up for news feeds or get training on how to do something that would otherwise take them hours to learn. These onboarding features create an opportunity for your current users to gain experience from those who are already established within your organization. By offering new products or services, or expanding on an existing one, you create a win-win situation for both your company and your customers.
Increase recruitment and retain more. If you want to increase retention rates, it’s essential that you increase your recruiting efficiency. By using an effective recruiting system to identify the skill sets of potential employees and train them on the skills they will need to perform their job efficiently, you increase retention.
Use an app to increase retention. A number of studies have shown that people tend to remember what they see and read versus what they hear. In order to ensure that you keep your brand relevant, it is important that you engage with your customer and showcase the best ways for them to engage with your brand. An excellent way to do this is through an in-app application. Using an app to provide onboarding and training for new employees, to increase retention and provide access to special features such as push notifications or the ability to broadcast to all contacts the latest news regarding your organization, can provide tremendous value.
Use loyalty programs to increase retention and engagement. One of the best ways to increase retention is through loyalty programs and reward programs. When employees have access to discounts or other special offers, they are more likely to be loyal to your brand. Similarly, when customers have access to special deals or promotions, they are more likely to purchase items or use other services associated with your brand.
The purpose of an App Store is to provide your consumers with the most engaging content they can find on the Internet. To increase retention rates, be sure to target your App Store content towards customers who are most likely to be interested in the information or products featured. By providing content that is easy to consume and interesting, you increase retention rates and engage with customers on a more personal level. Whether you choose to use a dedicated App Store application, integrate mobile apps into your website or use third party mobile apps, there are many ways to drive more retention and engagement.