How an SEO Audit Can Improve Your Search Engine Rankings

What is an SEO Audit? An SEO audit basically looks at different aspects that may affect your page’s effectiveness to rank well on the search engines. It will provide you valuable insights into how your page ranks, page loading time, and your keyword density. Here is a quick summary of what a thorough SEO audit involves.

SEO Audit

Do you have an adequate amount of inbound links from quality websites? Google and other search engines consider links as votes for your site. A well laid out and professional website architecture can make all the difference in the world. SEO companies can create a customized site architecture that best suits your requirements. This experience will also expose your weaknesses and help you improve on these areas. If you have not yet hired an SEO firm, do a thorough research about which experts are good at what.

How extensive is your site architecture? A site audit will reveal if your SEO firm is focusing on building inbound links from high PageRank sites. The relevancy of a page can be determined by PageRank. Google uses PageRank to determine if a page is important or not. If PageRank is low or non existent, it could mean your page lacks importance in the eyes of Google’s search engine. You may still have high quality content but it is likely to get ignored by Google when searches are done based on a keyword search.

Are your keywords being optimized? During an audit, an SEO firm will ask you questions like “are you optimizing your pages for a particular keyword”? “How many external keyword phrases are you using?” This will give a clear picture of how keyword optimization is being conducted on your page. Having too many keywords will be ineffective.

Are your internal link structure? A site audit will reveal if your SEO firm is linking to internal pages that contain relevant content. Links from internal pages may only provide direct customers and have no ability to increase your SEO rankings. Your SEO firm should have a clear understanding of its own link structure.

Does your SEO firm use A/B testing? A/B testing refers to a technique where you compare two different versions of a page to see which one brings more traffic. In addition to site architecture, this allows SEO firms to check if the content on each page is relevant. This makes it important for firms to have a thorough understanding of their page results.

Are your pages optimized for local search? Google has recently started requiring all its pages to be localized in order to benefit from local search rankings. An SEO firm should definitely be doing local SEO to maximize on local search results.

How are your pages currently set up? The way your page is set up affects how your users will find it. Google wants visitors to enter the right address to get to your page. With an SEO audit, a firm will need to make sure that every page is set up to maximize for a local search. This means using the right keywords and the best meta tags and keywords in the correct places.

Is your current page set up to receive traffic from mobile searches? Today, more people rely on their smart phones for searching for products and information. Because of this, it’s important for your SEO page to receive traffic from mobile searches. By performing an SEO audit on your pages, a search engine optimization expert can pinpoint what keywords are being used to generate traffic from these devices and make changes where needed.

Do you have any internal or external links to external websites? Internal links are good when they lead somewhere that’s relevant to your page. However, external links are not something a site audit checks. Instead, a site audit looks at whether you’ve placed a link to a competitor’s page before, or if you’ve ever linked to a website from an external source before without getting the proper SEO consent.

Are there any major problems with your site? One major issue with audits is finding any flaws in coding. SEO firms aren’t allowed to look at coding unless they get written permission. This means you might be surprised at how poorly some companies code. That said, it’s also possible that coding errors lead to internal problems and are the reason why your website isn’t as popular as you’d hoped. If you find any issues with your code, an SEO firm may be able to fix them for you before or after the audit.