If you are new to the Internet marketing scene, then you know that it can be a tedious and challenging journey. It can also be expensive, especially if you don’t have a clue about how to get started. Fortunately, there is one very effective way to get started with an Internet marketing business and that’s with digital promotion. However, if you aren’t familiar with what digital promotion means, then you may not understand why it is so essential for anyone who wants to succeed in Internet marketing. Basically, digital promotion refers to the newest trends in the world of Internet marketing. The latest statistics show that there are nearly 3.5 billion online social networking users.
There are over 50 million active small businesses utilizing Facebook Pages to network with clients. According to most marketers, their social networking marketing efforts have increased their company’s exposure by leaps and bounds, and 75 percent say that they have gained more new business through Facebook. So it only makes sense to utilize every method that is available in order to increase visibility, build brand recognition, and gain more business.
In fact, most entrepreneurs and Internet marketers agree that one of the keys to success is to focus on developing customer experience rather than simply advertising. It is a proven fact that companies that provide excellent customer experience consistently enjoy high retention rates and achieve much higher profits than those that don’t. Social networking is a great way to foster positive customer experience because it allows people to see the products and experiences first-hand. This is why Internet marketers say that Facebook should be a part of every business marketing strategy.
One of the most effective methods for gaining exposure in Facebook is digital marketing. Social media networks such as Facebook, LinkedIn, Twitter, Google+ and Yahoo! are used by millions of people worldwide to discuss, organize and manage business and other personal interests. It is through digital marketing strategies such as connecting with friends and spreading the word through digital networks that businesses gain a large audience base. It is important for marketers to understand how these digital marketing tools work in order to become more successful in their marketing efforts.
Companies that are successful in the digital marketing realm usually focus on two main areas: search and display. Search and display are the core functions of online marketing. They include things like video marketing, pay per click advertising, e-mail marketing, web analytics, viral marketing and other such techniques. In essence, search and display represent the means through which people find information about a brand. The success of a brand hinges on its ability to create a strong customer journey and channel the brand’s unique attributes into the hands of the customers.
A good example of this strategy is the brand development firm called MediaTime. MediaTime works with clients who want to maximize their internet presence. This includes creating user-friendly applications, video sharing, podcasting, and other digital experiences that make the site easier to use and share. A MediaTime customer begins by browsing an offer from the site. After browsing and selecting the one they want to purchase, they can enter their billing and shipping information. The company then matches the browser information with a user experience and creates the video, audio, or content marketing automation that makes it possible for the consumer to complete the shopping process from anywhere they are.
Another digital platform that is being utilized by companies around the world is augmented reality. This technology is similar to the world found in the Wii. Users simply wear an iPad or iPhone on their body in order to have access to augmented reality. Digital marketing experts at MediaTime use AR to create video streams that pull real images and videos from the internet, such as those from social media sites. AR allows internet users to enhance the video based on what they want. They can choose what they want to see and AR will seamlessly combine streaming content, videos and images that consumers are looking for in one place.
Another digital innovation that is being utilized by companies is experiential marketing. This type of marketing uses digital tools that help consumers get to know and understand a brand’s products or services. These tools can include fun activities, such as games, quizzes and surveys. This marketing growth marketing trend is beneficial to both the consumer and the brand because it allows consumers to engage with a brand in a new way and helps brands build strong customer relationships.