Google’s Newest Quality Tweak – Google Algorithm Changes
The recent Google updates, namely the Panda and Penguin updates, have been widely panned by many SEO experts. Yet, there are some who are benefiting from these updates while others have lost a lot under them. The first thing you need to understand is that both updates were algorithmic changes. However, they had different results on different websites. To find out which sites have actually benefited from these updates, we need to take a look at the content quality and the links that these updates have directed towards them.
In Google Algorithm update Panda, Google has greatly improved the ranking of the most popular sites – in terms of total visitors – in the Google index. According to Google, the new algorithm updates had reduced the number of low quality sites that dominate the overall rankings. As a result, the more popular and established sites are experiencing a significant boost in their search results. The following SEO Tips for February 2011 can help you optimize your sites for better rankings under the new Google Algorithm.
Consolidate and reduce the amount of duplicate content. Google is keen on reducing the volume of duplicate content as it decreases the overall quality score of any website. For this reason, many sites suffered under the heavy load of duplicate content in the Google index. However, there are still quite a number of such content farms in the Google rankings. This SEO Tip focuses on identifying such farms and getting rid of them.
Update your site structure. Google had also recently conducted another algorithm update known as Penguin to reduce the spamming of internal links within the web pages. In order to stay away from being spammed, it is important that you create internal links from trusted sources. This SEO Tip also emphasizes the importance of updating your panda link structure. According to research, Panda targeted mainly webmasters that tried to trick Google into thinking that their links were genuine. Therefore, it is very important that you avoid creating any misleading links and create only genuine links to your website.
Reduce the amount of duplicate content. While Penguin targeted webmasters that tried to fool Google into thinking that their links were genuine, Panda targeted those who repeatedly placed the same content on their websites. Therefore, if you want to be successful in your SEO efforts, it is important that you avoid duplicating content or even using the same text on your website. With Panda, you will not have many chances to improve your Google rankings until next major algorithm update.
Avoid using anchor text links. Google had previously introduced Penguin and now Penguin updates. Penguin targeted webmasters that used anchor text links to link to non-relevant content on their website. However, Google introduced an algorithm change that banned all links based on anchor text. Because of this, it became necessary for webmasters to create content-based links that are relevant to the keywords.
Relevant anchor text links are still allowed, but this will greatly improve your ranking. Google has also introduced a new knowledge graph, which shows the most frequently used keywords in a short format so that webmasters can easily analyze their own websites. In addition, Google has introduced a new ranking system called Knowledge Graph, which is based on the knowledge graph concept.
The introduction of the Google+ business feature is another quality tweak that we can look into. According to researchers, this feature is not good for business owners. Google is trying to reduce the influence of business owners on social networks and they are trying to make it more difficult for business owners to manage their accounts on Facebook, Twitter, and other social media sites. Therefore, we are likely another quality update from Google. Now it will be very interesting to see what Google will announce for the next few years!