Google’s New Algorithm Could Affect Search Engine Optimization
SEO is a buzz word for many internet marketers today. The idea of SEO brings visions of long, sleek web pages that spark with serendipity. This may be the case, but SEO isn’t just about tweaking your content to get ranked better. A solid understanding of SEO requires ongoing knowledge of Google’s latest updates, what to look for in your link building efforts and how to best utilize social media marketing along with keyword marketing in your online marketing efforts.
Search Engine Optimization (SEO), otherwise known as SEO, refers to the approach, techniques, and strategies necessary to have your website to get to the front of Google and other popular search engines. Having your site ranked higher in Google results improves your visibility to potential customers and can result in a bump in sales as well. Getting your site to the front of Google results quickly and in the right way is part of an SEO project. You need SEO to ensure that you achieve a high ranking so that Google recognizes your site as an authority within your industry. Google uses signals from links on your site to rank you and your sites for keywords related to your business.
How to keep your SEO in place with Google’s recent changes? The latest news on Google revolves around Google’s initiative to focus on personalization in search results. If you’ve done any work on your SEO strategies, you know that you need to target specific keywords in order to attract the right traffic. The latest news describes how you’ll want to target individual keywords in each of your web pages in order to receive the highest results page placement. If you haven’t been involved in implementing SEO for your site, you’ll want to review these newest guidelines in order to stay on top of your SEO game.
The biggest change revolves around how Google will evaluate websites that are not in compliance with their policies. Google is looking at your core web vitals, your page quality score, the total number of links that point to your site, the number of inbound links from other sites that are directed at your page, and even where you have pages within your site that have been indexed. Google has long been suspicious of sites that are not in compliance with their policies regarding site structure and navigation. Incoming links and backlinks can have a significant effect on search engine rankings and overall page experience ranking. The new Google Search Engine Results Page (SERP) updates has resulted in some SEO experts discovering that link building and keyword optimization are no longer a sufficient portion of SEO in order to receive a good page ranking.
If you have been using SEO to help your business, this news probably isn’t a total surprise to you. SEO has been one of the most effective tools available to businesses looking to improve their visibility in the marketplace. SEO has evolved into a highly specialized art form thanks to software programs like the popular Google PageRank system and the more recently released Google Analytics, which give webmasters a wealth of information about their websites performance on the web. With these tools, businesses can determine their position in SERPs, which gives them the ability to fine tune everything from their marketing campaigns to their website architecture.
Some SEO professionals are happy about this development, but others are not. SEO in the offline world is a much different animal than it is online. In order to be successful in the offline world, businesses need to have a well developed internet presence and a well developed PR campaign. These things do not exist for many SEO professionals, who are trying to capitalize on the Google changes. SEO in the offline world has to focus on internal operations in order to be effective. The fact that Google is looking to drop the “Google Cash” means that those who rely on PPC advertising are going to see a decline in their income.
This, according to several SEO experts, is not good news for SEO experts. The changes by Google will make it more difficult for SEO professionals to generate money by driving traffic to their sites. One way SEO experts can make money is through link building, which Google’s new algorithm updates seem to favor larger, more authoritative sites over smaller ones. For SEO professionals who have large directories and content rich pages, the changes in Google’s algorithm might favor them, but if they rely on PPC advertising to pay for links, they could see a financial hit.
There are many other changes happening throughout the world of SEO as we speak. According to a Google spokesman, the company has no immediate plans to change the ranking system used to determine how Google rewards publishers. However, Google does plan to make changes to some of its ad programs, such as AdSense. No exact details have been given, so it’s best to continue to stay tuned. The December 2017 deadline is looming, so if you have any speculations, now is the time to buy stocks of SEO companies before they hit rock bottom.