SEO is one of those subjects that gathers a lot of attention these days. A lot of people want to know how they can optimize their site for the Google search engines and how they can get the edge over their competition. SEO is a continuously changing field that constantly evolves with technology. Keeping up with the latest SEO tools is crucial to SEO success.
A great way to keep up with the SEO news is to subscribe to the Google news service. Google’s news service allows you to be notified when Google changes its algorithm. For example, Google introduced Penguin, their latest search engine update, which resulted in a variety of penalties for SEO websites including the death of many popular blogs and web 2.0 sites. Google released the news about Penguin to its Google+ community first, so people who are interested in online marketing and copywriting took the news as an opportunity to improve their sites. Now, all Google News readers need to do is check their Google+ profile to see if they got the latest news.
SEO experts are scrambling to fix their site after Google’s latest update. Google has introduced two major updates in its effort to streamline the Google crawler and make the system more efficient. They have also introduced two major innovations – Google+ Local and Accelerated Mobile Pages. Google’s new innovation will enable users to submit their local business listing to Google+ Local before submitting to Google’s main search site. This will help you rank better for your local business in both Google Local and Google Search.
On the other hand, Google has introduced another major update to its system that affects both Google SEO and Google Analytics: the addition of two new features to Google Webmaster Tools. The update increases Google crawl speed by reducing the time it takes for Google to index a new page. In addition, Google is adding new features to its Google Webmaster Tools account-enable/ disable tracking from RSS feeds, landing page customization, and detailed XML sitemaps. These feature improvements will help Google analyze your site structure and SEO strategy and suggest improvements.
First, Google has reduced the time it takes for Google to index a new site structure. Because Google always indexes your main web index first, it takes longer to scan and rank your other web pages. By introducing Mobile Learning and Accelerated Mobile Pages, Google is taking steps to eliminate this time delay. The increased crawl speed and improved ranking for local listings should improve your overall SEO results.
Second, Google is now able to monitor your news content for the keywords you are targeting. Since Google has started collecting news from many different sources, it creates a new set of keywords and sub-categories that are important to your target audience. A news sitemap can list all of these news articles, and Google has implemented an SEO plugin that makes the process easier. With the news sitemap, Google can quickly determine which news articles are relevant to your website and rank them in the proper places. Because this new capability helps Google find and rank relevant information faster, it should increase your site speed while improving your SEO results.
In addition, Google has added new features to its news site. On the home page, Google will display a list of the most recently published top stories, along with a short explanation of each story. Along with listing of recent news stories, Google’s news site will also list side-by-side summary of important key phrases related to your industry. This makes it easier for searchers to locate the information they need when performing an SEO search. This SEO plugin will also improve your site structure and ranking by pulling the most important information from Google, so your pages are listed in the first two pages of Google results.
Finally, you can take advantage of Google’s new news content-aggregator tool by incorporating the tool into your SEO campaign. The SEO plugin makes it easy to submit your RSS feed to the search engine, so it’s always ready when searchers are searching for your specific keywords. In addition to the RSS feed, Google is also introducing what they call the “Structured Data Extraction Tools,” which allows mobile searchers to extract structured data from any web content. Google’s Accelerated Mobile Pages will use the extracted structured data from the web pages to populate the information in a mobile friendly layout. This SEO plugin will help you make the most of Google’s increased mobile presence and make it easier for your visitors to locate your content on the go.