Google Panda and Penguin Updates – A Look at Google Algorithm Changes & How They Affect Your Website
It is important for SEO (search engine optimization) professionals to stay on top of Google’s latest algorithm updates. Google Algorithm Updates & Penguin Updates: Google is constantly about making the user experience good, so when it comes to their search pages, they value an organic, user-engaging rich content above everything else. This is why we have seen an increase in webmasters attempting to escape Google’s clutches by creating a new website or alter their current web page content to meet Google’s demands. Whilst there are valid SEO reasons for doing this, there are also some big problems that many website owners are running into. Here we will look at some of these problems and provide some SEO Tips to help you better adapt and continue enjoying your SEO success!
A Panda Update was recently implemented which greatly affected many websites across the internet. Google implemented a new quality score system which penalizes websites for having a large number of external links from outside sources. The reasoning behind this new feature was to reduce the number of ‘link farms’ and ‘black hat’ techniques employed by spammers to boost their Google page rank. Due to the black hat nature of this type of SEO, a large number of webmasters began to lose their ranking on a daily basis. Whilst the majority of websites are affected by this algorithm change, it is actually causing some negative effects for some websites which are not overly black hat – such as video marketing sites.
The second algorithm update, Penguin, has caused a lot more confusion and controversy than the first one. Penguin mainly changes the way Google classifies websites, breaking down the current SEO framework into two main factors. One is natural link popularity, which Google deems to be the most natural form of SEO. Google will look at the total number of links a page has and will assign a ‘panda’ if a page receives more links than any other. This Panda algorithm change was intended to prevent webmasters from getting too many links which artificially boost their SEO ranking.
Google’s second major algorithm change, Penguin, has had a more drastic effect. Penguin, unlike the panda algorithm, deals with sites that are deliberately trying to get high rankings through the use of black hat SEO practices. Google now classifies this type of SEO as ‘Penguin spam.’ This means that if you have a large number of black hat links on your website, you will be categorized as a Penguin spammer and your site will be banned from Google’s indexing services.
There are still a lot of speculations about the changes. Whilst the first algorithm change was primarily aimed at Penguin, it was soon followed by the Google Panda update which mainly focused on black hat SEO practices. However, some experts believe that Google could be gearing up for the Penguin update, which could result in even stricter penalties for sites that are engaged in these types of activities. Some webmasters who are experiencing difficulty with their Google AdSense accounts have been advising to stop using the service until the Google Penguin updates are implemented. However, Google states that they are still working on the algorithm changes and are not yet ready to make a final ruling on the matter.
Many SEO specialists agree with Google’s assessment of Penguin and the banning of black hat SEO techniques. They say that a large number of sites that were banned under the panda algorithm were actually not banned at all. Instead, they were banned due to duplicate content. Google states that it will not penalize a website just because it contains a large number of duplicate content, but it will consider duplicate content to exist when there is a clear reason why the content exists. For example, if a website contains keyword optimized pages that are exactly the same as other similar pages on the internet, it could be considered duplicate content.
According to some SEO specialists, Google’s Penguin and Panda updates will be the last major update to the panda algorithm. Google is widely rumoured to be thinking of the option of changing the ranking algorithms in the future. This has resulted to a lot of speculations by SEO experts about what will happen next. In order to understand what Google’s latest algorithm changes are, it is important for webmasters to get a grasp of how Google works and what makes it different from other search engines.
The algorithm that Google currently uses is largely different from other search engines like Yahoo and Bing. Google uses a special algorithm called “plexation”, which is explained by Google as “a term used to describe the various factors that affect an individual query”. Basically, this algorithm enables Google to provide relevant results based on the natural behaviour of internet users when looking for specific services or products. Google claims that the algorithm is different from other search engines in many ways, such as providing more precise results. There is no certainty that the new panda algorithm will have any effect on the ranking of websites that are naturally set to receive the top positions, but webmasters should definitely keep an eye out for the changes.