Google Algorithm Updates
Google Algorithm is arguably the most important element for Search Engine Optimization. According to Google: “In recent years, we’ve seen dramatic changes in how people search, and how they get information. The latest algorithm updates will certainly have a big effect on how you optimize your site.”
Of all the Google algorithm updates released over the past decade, only a handful have had a major impact on SEO rankings. Google states that it updates its search engine algorithm several times a year. In most cases, Google algorithm updates aren’t enough to cause drastic rankings changes. However, if your website hasn’t been optimizing for the latest Google changes, it may be time for an update.
When Google released their latest algorithm update, Google revealed five new features to Google. These include two major updates to Google Places and Google Mobile. Google Places is the new place page on Google. This shows that even though Google hasn’t released the ranked results directly, the company is still involved with how Google rankings are determined.
Google announced that their April Fools’ prank would no longer be in place. This was speculated by some to be related to the algorithm update. Google also announced three new features with Google Mobile. We could not speculate as to what these features would be, but they are believed to be related to SMS marketing.
Google has recently released several updates to their older search results pages. The most recent algorithm updates have resulted in the removal of several Google Places pages. The first of these recent algorithm updates resulted in the removal of the category listing links from the Google Places site. Many webmasters had created business listings under categories such as, “house cleaning,” “home renovation,” etc. and Google decided to make these categories unavailable for local searches. Users were searching for businesses that were not in their local area and were upset that they would no longer be able to find these types of businesses listed in their searches.
Some other changes resulted in the removal of links from the Wikipedia page that listed the cat. Google claimed that this was an inappropriate use of its resources and so changed the page. A number of other sites were affected by the penguin update. We can speculate that the changes were made in response to the panda algorithm update and to stop search engine rankings from being affected by the same practice.
There was an issue regarding the Google Panda update in which many bloggers were upset about Google censoring websites that used images with Adobe Flash. Some high-profile blog sites had images that were banned. Many of the changes to the main index caused this issue to be addressed slightly but not fully. In April, 2021 Google released two new Panda update ebooks. These books contained the latest Google Panda updates and were widely praised by most internet experts.
Currently Google has not commented on whether or not the major updates to Google’s algorithms will affect rankings. For the time being it seems that we will just have to wait and see. We will continue to monitor Google’s algorithm updates and continue to look for ways to increase website traffic. In the meantime there are a number of ways to increase traffic such as article marketing, social media networking, and blogging.
We believe one of the major updates that Google made to its algorithms will be the inclusion of the word “Social” into the name of the search engine. Google has been focusing its efforts on building relationships with their users. The introduction of “Social” into the Google search engine algorithm will allow users more ways to build relationships and connect with others. This is an indirect result of the june 2021 core update. Google also recently added photo and video sharing capabilities to its main search engine called Google+.
Now that we have reviewed Google’s major algorithm updates we believe we can draw some general conclusions about the changes. First we can say that the most noticeable changes from Google’s point of view are the inclusion of “Social” as a domain name. This move indicates that Google wants to emphasize the social aspect of your business online. Other changes include the removal of the “Google” term from web pages. Although Google does still provide search results based on keywords, we can expect to see more emphasis on links and back links to your site from other sites. Many of the changes to the Google penguin algorithm update revolve around this change.
Another interesting note is the announcement of the update for Google Penguin and Google Panda. We predicted that these two updates will have a significant impact on websites and search results. Penguin will limit the number of high-quality links that sites can have and Panda will prompt webmasters to eliminate duplicate content.