We’ve all heard about Google’s latest algorithm updates. It came out with Penguin and Panda in July and they were designed to crack down on “fraudulent” SEO websites and give them rankings that didn’t actually deserve them. Since then, Google has been on a PR war with Facebook over which site is more popular. It seems they have finally come up with the winning formula.
Google claims to revise its algorithm update several thousand times each year. However, in most cases, Google algorithm updates aren’t big enough to notice. However, once in a while, Google introduce a major change to its ranking system so drastic, it completely disrupts how we do SEO now forever. Penguin, Panda and the new Google slap are all results of this Google Algorithm Update, otherwise known as Penguin, Panda and Google Slap respectively.
The first algorithm update to Google was Penguin, which was introduced in May 2021. It banned the following websites: those that used the phrase “buy now”, were stuffed full of keywords (including the most used keyword phrase in the world), and used low quality images for their web pages. Most search engines considered these sites to be spammy and they didn’t get a positive score from Google. So Google banned them. What resulted from this was Penguin, a hard-hitting algorithm that punished those who tried to game the system, and made it harder for spammers and hoaxers to survive.
Google Penguin caused uproar because not only did it ban websites, but it also changed the user experience of the internet user. For example, the navigation of the website was changed, making it difficult to navigate and find the information that the user was looking for. Google Algorithm Penguin targeted those sites that used the older method of linking, through text links within webpages. Google felt that this method had been used by spammers to manipulate the search results, and made an algorithm change to make this outdated practice unacceptable. Google has gone after the bad guys, but at the same time, has allowed the good guys to flourish.
Google Algorithm update, as mentioned above, was aimed at fixing the low-quality websites, and the ones that used the old methods of linking, without reading the website inspector’s user intent. The intention of the algorithm change was to increase the relevancy of each page. With this update, the Google Algorithm is going to start targeting the top 10 search results of the first page. This will make the results more relevant to the user’s query.
With the latest algorithm update, Google has decided to increase its efforts in mobile-friendly websites. The Google Mobile-Friendly Lab, headed by David Bailey, is working hard on making the algorithm more accessible to mobile devices. This will help Google realize that people do not always want to read a long article; they would rather want to glance over the information they are searching for in order to get the information that they need. In July, the company also launched its new mobile-friendly channel for the Google Apps.
The Google Webmaster Tools has also been updated, making it easier for site owners to track the progress of their SEO process. Google released four major SEO updates over the past year, all of which have increased the amount of traffic coming to the major search engines. Although some of the updates were controversial like the Panda update, Google released another major update called the Penguin update. The last of these Google Algorithm updates, which took place over the summer, resulted in a lot of debate about how the company handled negative feedback from its users, and the resulting penalties.
In order to avoid these problems in the future, Google has now introduced what is called the supplemental indexing feature. The supplemental indexing is a tool that webmasters can use to make their SEO process easier. Webmasters will be able to request to have their pages indexed, based on their own understanding of the best keywords and content on their site. Google says that this will not affect the way their current ranking algorithm works, but it can be used to give more insight into their supplemental indexing feature. It is a good strategy for any SEO-friendly business to implement.