Over the past decade, Google has revolutionized the online world by changing the way people use the internet and algorithmically ranking websites. Now, they have released two new algorithm updates that will change the face of SEO forever. Google claims to update their search engine algorithm up to 10 times a year. In most cases, Google algorithms updates are so small that they are almost imperceptible.
Some website owners may not be aware of these updates. However, for savvy entrepreneurs, they can learn from the mistakes made by other websites. If you want to stay on top of the ever-changing trends, you need to keep yourself abreast of Google Algorithm updates. There is no point in staying behind because Google has already moved on. The old saying goes, “The race is not giving to the swift or the strong, but is presenting the weaker and the voiceless.”
Let’s take a look at the latest Google updates, namely, Panda and Penguin. The new Google Panda introduced a number of changes that affected SEO tremendously. Firstly, it banned the practice of keyword stuffing using meta tags. Keyword stuffing had been previously accepted. However, Google felt that some websites that resorted to this practice were using this tactic to fool Google’s bots into thinking that their pages were popular and were therefore worthy of more ranking and attention.
Secondly, Google banned the use of very long keywords as one way of fooling Google’s search engine robots into thinking that the page was busy. This made SEO more difficult and time-consuming for webmasters to maintain. It also made it harder to rank well for those long-tailed keywords. So, if you are doing SEO, it is highly recommended that you adopt a minimalist approach and work smarter, not harder.
Google Penguin took things one step further by going after spammy behavior in the form of link farming and duplicate content. Basically, Google feels that too many websites with the same content are being created just to attract traffic. The algorithm works like this: websites with a lot of similar content will receive lower rankings. With Penguin, a website has to be reviewed and assessed by Google in order to show up in the top results.
The third Google Algorithm update aimed at providing better page quality. Google wants its search results to be as relevant as possible to users. If a page cannot provide relevant information, then it may lose its reliability as an authority on a topic. Google has therefore introduced two updates aimed at improving page quality and increasing the reliability of Google’s results. Google is looking to improve its Page Rank, or PR, and give webmasters a better experience of managing their websites.
These three Google updates are part of the new Google Search Engine results formula. Although these three algorithm updates have to do with different aspects of Google’s ranking algorithm, they all work together to promote high quality pages on Google. Aside from the core updates discussed above, Google is also introducing two supplemental updates that are targeting search engine competitiveness.
These three algorithm updates aim at improving the relevancy of results through providing more accurate search results. Google is striving to make sure that its results provide the most relevant results for users. Moreover, Google wants to limit negative impact caused by using complex algorithms. Negative impact such as low rankings or low organic traffic cannot be overlooked especially if you rely on your site’s results to help you generate income or generate leads. To avoid these issues, webmasters need to take time in assessing their sites and manage them well.