Google Algorithm Updates Explained
What is a Google Algorithm? Google’s latest algorithm update is basically a change in how Google classifies sites in its search results. These changes may be quite small and go unnoticed by most people, or they may be massive and affect your rankings almost overnight.
So what’s so important about these Google updates anyway? Well there are a lot of things that change depending on which algorithm you use. Some of them have to do with actual searchable content, and some of them have to do with behavior. Google has made some changes in regards to some of their policies, but overall the result is still the same. They want to find new and unique ways for their users to interact with their site, and so they update the algorithms as a way of changing the interface to their site.
The best way for Google to classify a website is by looking at the internal factors that determine a site’s importance. These are actually very similar to the SEO techniques that people use, and Google’s updates simply focus on two major factors – the content and behavior of the Google visitor. Let’s take a closer look.
Content: When a visitor comes to your site for the first time, they are looking for something that they want to read. This means that the content of the website is critical because it will dictate how useful your site is. Google focuses on the keywords that your visitors type into their searches, and then takes these keywords and creates internal links from these to the pages on your site. So the more useful your content is, the higher your ranking will be.
And speaking of rankings, Google wants to give you as many chances to rank well for your chosen keywords as possible. This means that your content should be as relevant as possible. One way in which this is achieved is by using the same words repeatedly. You may find that a particular set of keywords has been used a lot within your content, but this is not always a sign of a successful website. Google looks for relationships between keywords that you have used and your competitors.
Behavior: The algorithm is mainly concerned with how visitors behave once they have been on your website. Google wants to provide a safe browsing environment on their search engines. This means that they are going to punish websites that use bad SEO practices. The algorithm basically states that websites that provide too many keywords in their content will lose rankings. And the result is a website that is not only clearly written, but that also makes an attempt to be clear and precise.
What does this mean for SEO? Well, by following the algorithm closely, you can identify how your competitor’s pages are written and how keywords are incorporated into their content. You can also look for any discrepancies between your website and your competitors’. If you see a gap in keywords or a lack of consistency in your site structure, you need to work on both aspects in order to close the gap and give your site a boost in ranking.
Conclusion If you are implementing the new Google Algorithm, make sure you read the full guidelines. You should also get a sense of how the algorithm is changing over time and what types of changes could be coming soon. Implementing the changes is a relatively simple process, but it can prove to be contentious for some time. With any change to the ranking system such as this one, it is important to test your strategies for a period of time to make sure that your pages perform well under the new circumstances. Once implemented, Google’s algorithms will continue to change, making it important to stay on top of things so you can keep your position.