Google Algorithm Updates Explained
The Google algorithm is a complex system that Google introduced after the company made a large acquisition of its competitor, Acorn. At first glance, it can be easy to confuse updates on the Google site with those of competitors’ websites. However, a closer look at how the update system works will make it clear which is which. The first step in understanding updates on Google’s algorithm is to understand how Google Monetizes websites. The second step is to figure out what those updates mean for your SEO strategy.
Google Algorithm Updates and Your SEO Strategies There are two major updates that affected SEO strategies. Google Penguin and Google Panda took aim at the most common SEO practices of link building, content creation, and keyword rankings. In essence, they sought to bring order to the chaotic SEO landscape. Penguin, though, caused a lot of confusion. Many experienced SEO specialists ended up making drastic changes to their websites, and some even quit the SEO game altogether.
Google Penguin: Google Penguin is arguably one of the biggest mergers and acquisitions of the last decade. Google bought out many of the top SEO firms, including Yahoo! And while Penguin did not directly affect all SEO efforts, many companies saw long-term damage done to their sites. Google Penguin banned some of the most popular and effective SEO services like Google Webmaster Tools, Webmaster Central, and many of the most valuable tools for tracking and analyzing client websites. While this might seem devastating to some SEO professionals, in reality it is a benefit to many SEO websites that rely on those services to help them analyze and monitor their client’s websites.
Google Panda: Google Panda introduced a number of new features and improved functionality to the ranking factor. Among those new features was an option for site owners to show more information about their links in Google. This made finding websites easier, and improved usability for the end user. Google also took a hard look at links from spam domains and cracked down on those that were being used to game the system. Google banned over fifty million web addresses from using the Google AdWords program as well.
Google Algorithm Update: There was no major algorithm update, but there was one minor change to Google’s index, which affected some SEO services. Since Google’s index includes entries from both major search engines and Internet resources, Google has implemented a new sort order that prioritizes local results. Sites with localized content are much more likely to be found in Google’s index, which can greatly benefit local businesses and local internet users alike.
Google Algorithm Update 1. Also, in February 2011 Google introduced two major algorithm updates, although they provided very little information on the updates beyond saying they improved search engine ranking. The first major algorithm update introduced targeted local searches. Prior to this update, Google would rank a website based only on the volume of traffic it receives from within a certain geographical area. Google has now decided to treat each website as if it was targeted by a particular geographic location. With this update, Google has finally realized that some places are just more popular than others.
Google Algorithm Updates 2. Just a few months later, Google introduced two major updates to the Google Toolbar. The first of these updates brought the toolbars closer to the right side of the browser window. The second major update brought about many changes regarding how the Google Toolbar works, and how the sidebar is arranged.
The following year saw yet another major change with the Google Toolbar. Google once again went into the process of redesigning the toolbar, and they came away with several new features and enhancements. Most notable among these changes was the addition of translators for the first time ever, and the implementation of pinch-to-zoom functionality. These improvements were crucial to web developers, because they make it easier for them to optimize their sites for the major search engines, and also to do so with a shorter amount of effort than it used to be.