Google recently rolled out two major updates to their popular search engine. Google claims to change its search algorithm many thousands of times a year. However, in most cases, Google updates are just too minor to notice. However, at some point, Google often introduces a major change to the algorithms that govern the search results so drastic, it completely disrupts how do SEO now. If you haven’t heard, these algorithm changes are meant to target spam search engines, bring Google focus on quality content, and make the search process more transparent.
So, which websites can benefit from Google’s latest algorithm changes? Google has long been on the hunt for authoritative websites that will help with SEO. While many sites have been benefiting from the changes, it seems like Panda has had the biggest effect. This is because Panda targeted spam websites, which were gaining popularity through the use of white hat methods, such as article marketing.
After the update to the core algorithm in October, it became clear that many websites were impacted by this update. Google made changes to how it prioritizes searches and how it will prioritize searches from certain regions around the world. Because Google Panda targeted low quality websites, these changes impacted a lot of blogs and websites that were gaining popularity based on white hat methods. It was found that many blogs were affected by the updates.
Now, if you want to be able to continue to benefit from Google’s major algorithm updates, you need to avoid making all the mistakes that were made during the time of the Panda update. The first thing that you need to do is recognize what makes a blog spam. Most of the major algorithm updates that Google has made center around keyword stuffing, or using a lot of keywords throughout the content. Although it is important to make sure that your website is keyword rich, you cannot make your site as spamy as it was before the Panda update.
One thing that you should be careful about when trying to trick Google is to not make your website look like a spam website. Before the algorithm change, it was easy for webmasters to make their websites look spammy because they would use a large amount of uncommon keywords throughout the content of the site. However, after the Panda update, most webmasters were banned from using too many uncommon keywords that were found to be associated with spammy links. Therefore, if you want to fool Google and make your website appear to be more relevant than it actually is, you should steer clear of using too much text in the meta tags and in the actual content. Also, be careful of creating site maps that have maps with unknown addresses in them.
Another area that many SEO professionals were criticized for during the October major algorithm update was the inclusion of internal links within the website. The inclusion of internal links had long been criticized by Google as a poor way of indexing websites. However, according to Google, this is one of the only methods that has resulted in effective link building strategies. Therefore, it will now be interesting to see how effective these new changes really are. What’s more, the addition of internal links may also help improve the ranking of websites that are heavily relying on internal linking.
To what extent can the algorithm updates affect SEO professionals? The changes that were made to the SERPs by Google may have an effect on SEO rankings that are affected by two main factors: either the volume of incoming links to a website or the quality of the links that are placed on that website. Most SEO experts had speculated that the updates by Google might indirectly affect the rankings of sites that are heavily relying on keyword stuffing or on link trading to gain popularity. However, according to Google, only less than 10 percent of the total traffic changes resulted in changes in SERPs.
As mentioned earlier, Google made several algorithm updates to its current system of indexing and publishing results. However, it is important for SEO professionals to understand the nature of these updates. Although Google claims that the changes were only about updating the list of most popular keywords, the updates affected SEO rankings based on both content and backlinks. In other words, according to Google, it will not be easy for webmasters to figure out the impact of these updates on their SEO campaigns. However, most experts agree that the updates made by Google are good news for all online marketers. They were able to witness for themselves the benefits that come with having a high-quality backlink and content network.