Google Algorithm Updates
If you’ve been working on your website’s SEO, or search engine optimization (SEO), you’ve probably heard about Google’s latest algorithm updates. The algorithm changes were introduced in April of last year and have caused many internet marketers to scramble to get their websites ready for these changes. It may seem like an overwhelming task to update your website when it is largely done, but there are several simple SEO Tips that can help you ensure the best results possible. Here are some tips from Internet Marketing Experts to help you better understand Google Algorithm Changes & How They Will Affect Your SEO Campaigns:
Google has two major updates to its Page Rank system. Google Panda and Google Penguin both updates that have had a great impact on many websites across the Internet. Google is a very fickle creature. The search giant is essential to your website’s success, but nobody really knows how Google decides which pages are best for their users, except for the secretive Google search quality team.
If you want to get the best results possible from Google, you need to make sure you stay ahead of the algorithm changes. Google released an article in March titled ” Penguin & Panda – Announcing Google Algorithm Changes,” which gives more information about the algorithm updates. According to this article, Penguin and Panda were algorithm updates that were largely based on user activity. When Google Penguin was launched, they took into account various activities on a site such as how long a visitor stayed on each page and what links a site received from other sites. Google Penguin targeted sites that used over the spam filters on Google search results pages, which are highly effective at filtering out certain keywords that are used in marketing campaigns.
So how did Google determine which sites were best for these algorithm updates? The algorithm looked at overall usage of different keywords in the different areas of a site. This makes sense because keywords are used to categorize content and help Google categorize all of their results. Based on this information, Google determined the most common keywords and then eliminated all of the sites that used more than a few percent of these keywords.
According to this article in the March edition of Search Engine Land, Google released the second part of their algorithm update titled the Panda update. The second part of the penguin update included the core algorithm. The core algorithm change brought about a number of changes, some of which are still being debated within Google. The two major updates that took place were the Panda and the Penguin updates.
The first step of Google Penguin was to eliminate over-optimization. This basically means that websites with highly competitive keywords were unnecessarily gaining high rankings for them. In order to remedy this issue, Google introduced a new algorithm called the “Google Panda” to take over the previously top ranked sites. In a way, Google realized that they were being unfair to websites that were simply getting more hits than competitors, but in a positive light as well. Google claimed that this was in attempt to make websites more relevant for consumers. Google Penguin, on the other hand, is a bit of a controversial update that some people are not happy with.
With the introduction of the third step of Google Algorithm updates, known as the Google Panda update, Google has once again begun to reduce rankings. As previously stated, Google Penguin introduced several updates that significantly changed the rankings of many websites. As of the latest, Google has reduced the number of high ranking sites that have remained on the first page of Google. Google Penguin was also introduced during the same time as Google Panda. This update significantly revised the way that webmasters were able to get backlinks and have their websites indexed.
According to many experts, the Google Panda and Penguin updates were not intended to adversely affect the search engines. Instead, Google felt that certain websites had over-optimized their websites, which in turn had made them too hard for customers to find. These changes, however, resulted in a lot of confusion and frustration among customers and website owners. Penguin and Panda were meant to revitalize the most popular Google search engines such as Google, Yahoo, and Bing so that customers can easily find what they are looking for when searching for a particular topic.