Google’s new updates are arguably the biggest changes to the search engine in many years. Google claims to change its search algorithm thousands of times a year. In most cases, Google updates are barely noticeable. However, occasionally, Google releases a major algorithm change that completely disrupting the way do all SEO forever.
Google first introduced the Panda and Penguin updates to their search engine. Google implemented these updates to improve their services for both customers and advertisers. Both updates received widespread criticism from SEO professionals. This resulted in Google making a major algorithm change in July that temporarily wiped out a large number of sites.
Google started the Penguin update in order to make their search results more relevant for a broader range of keywords. Google claims that this was done to prevent websites that were solely used for advertising from appearing on the first page of search results for particular terms. Google also claims that this will stop “dofollow” behavior. Basically, a webmaster can still have their website appear in Google’s results for specific keywords, but they will no longer be shown as part of the first page when a user searches for that term. The changes caused a lot of confusion among SEO experts, but Google made the algorithm changes to strengthen their hand in negotiating deals with websites.
The major update to Google Algorithm occurred at the same time as Google launched Google Plus. Google Plus is a social networking feature introduced within Google. Google Plus allows people to socialize with each other while using their Google accounts. Google launched the feature after they decided to split Google search results into two separate verticals, making Google Places and Google Search more important to consumers.
Google launched their major update to Google Algorithm just as Google launched Google+ last year. Google+ is similar to Google Places, but it serves a different purpose. Google added a feature that allows customers to share local information with their Google+ contacts. This new feature is related to Google’s recent attempts to strengthen their social influence and strengthen their hand in online marketing.
Google Algorithm updates didn’t directly affect websites, but the changes indirectly affected them. Google changed how it prioritizes searches by creating a new list called “Inbound Links”. These are links from other websites that direct visitors to a website. Google has long avoided showing affiliate or network-sponsored ads on websites that contain links, but with these latest changes, Google has started displaying these more prominently. Google has hinted that the reason behind this new change is to improve the quality of Google Search results, which should improve user experience and search results.
Google Algorithm changes aren’t the only reason for their new approach to online marketing, but they are a major update in marketing for Google. Google’s current approach to marketing their products and services has improved drastically over the last several years. Google has integrated their AdSense program into their core business model and have greatly expanded their range of services. Google recently announced that they would be changing their ranking algorithms, which is part of their strategy to become a truly global search company.
Google Algorithm changes aren’t going to completely shift the power of Google. Google will always remain a powerhouse force, especially with their massive amount of traffic and services. However, with Google’s latest update, Google is looking to compete more seriously with other companies in the internet market. They are planning to expand their services to more countries around the world, which should boost their global revenue. Google is also looking to improve their current business model, and they have now introduced their Google+ Business account, which should benefit small businesses in particular.