Google claims to revise its search engine algorithm hundreds of times every year. In most cases, Google algorithm updates aren’t big enough to be noticed. But, occasionally, Google brings out a sweeping update so substantial, it completely overhauls how do SEO now. Let’s take a look at the latest Google algorithm changes, and some of the major impacts they have on SEO.
One of the biggest Google algorithm updates made in 2021 was the introduction of Penguin, which largely affected all Google paid searches. The main focus of Penguin was to crack down on sites that were using deceptive ‘keywords’ in their content, or that were just using a lot of internal links. Many webmasters had many of these links, and Penguin aimed to close them off. This resulted in a few noticeable changes on websites with Google Penguin, including the removal of some of the most popular page ranking methods. This was, arguably, one of the biggest changes to the search algorithm in years. Because of this, we’ll likely see a number of updates like Penguin around the same time next year.
Google Panda also impacted many websites, although not nearly as significantly as Penguin. Because Google Panda banned the use of the most external links on a website, webmasters can still get access to Google, but their rankings will drop significantly. Penguin updates, meanwhile, led to a large number of webmasters getting hit with a large decrease in rankings, which they can expect to see throughout the rest of the year, and likely into next.
So, what are the big changes coming this year? Honestly, the major update will be Penguin, but Google is also introducing a couple of smaller changes. In addition to Penguin, Google is making a couple of changes to its link schemes. In addition to reviving the old SEO basics, Google is also getting rid of some of the less effective link schemes. In addition, Google is making an effort to better filter out spam keywords.
As I outlined above, these two algorithm updates will have a large impact on SEO. Google has not yet stated how much it will change the rankings of individual pages, but I suspect that we’ll see at least a few more tweaks to the core ranking structures before the end of the year. If you’re on the fence about joining a company or having your business online, now may be the time to act. Google’s core updates will give you more power over the search results and will lead to higher profitability.
If you currently own or manage a business online, I encourage you to invest in Google’s new tools. Google Assistant can streamline your workload, especially if you’re finding it difficult to stay on top of the constantly changing landscape of SEO. Google Finance has several tools for analytics and can help you understand your position in the market. Google Algorithm Updates will certainly have a big impact on your business, but it will only increase your potential for success if you invest in these two new algorithm updates.
Google’s decision to improve its local search rankings by providing relevant results to more specific queries is a welcome one. This update makes it easier for searchers in your local area to find you. Google’s core algorithms aren’t likely to shift much in the next few years. The company will probably continue to prioritize local search rankings over the rest of its offerings. That means businesses and consumers in your local area will continue to benefit from improved local search rankings, which will lead to more visitors and higher conversion rates.
In summary, Google has just delivered another major update to one of its most important ranking algorithm. It will definitely affect all of Google’s products and services. For businesses and consumers in the US, the change will be: good news! But for companies outside the US, the changes could mean a tough year ahead.