Google Algorithm Update – What Does This Mean For SEO?
Every year there is some buzz about the Google Algorithm, especially after its latest update. The algorithm is the new way Google ranks web pages according to how valuable they are to their readers. If a page is useful to someone looking for a topic, then it will rank higher. If not, it will be buried in the SERPS (search engine results pages).
The first round of these changes was Penguin and Panda. Google states that Penguin and Panda were doing to improve the quality of content available on Google sites, which is Google’s most popular service for people seeking information. The second round of changes was recently announced, and the result is mostly about SEO Tips for the new year. Let’s take a look at what we can expect for this coming year.
I’ll start with what I consider to be the biggest update of all, which is Penguin. This algorithm introduced a couple new elements into Google, specifically highlighting content that was low quality and duplicate content. This resulted in a new algorithm for evaluating webmasters that was supposedly designed to improve search results for the benefit of users. The only thing that I can see that will truly benefit a website is if the owner can create unique and original content consistently. As long as a website is providing good value to users, no matter what the current state of the economy, they will continue to be on top.
Another major update involves the way rankings are being handed out between Google’s four main search engines. To me, this seems like it’s been on the horizon for a while and just now is finally happening. We saw updates in April, and now we have the Panda update. This newest algorithm update basically puts Google in the same spot as Yahoo and Bing, which are currently the highest ranked search engines.
Now, we will talk about the changes that Google has made with their advertising programs. On April update, ads were being shown in results even if a site didn’t receive any clicks. If a user wasn’t a part of an ad campaign, their ad would be shown. With the Panda update, the system is now eliminating the option for advertisers to choose not whether or not their ads will show in results. Instead, the system is showing results based on actual clicks.
In my opinion, this algorithm change is very bad news for SEO and PPC marketers. Because the results are now being based solely on actual clicks, there is absolutely no value in a website or a business to rank for a search term if they’re not going to show up in search results. Now, I’m not saying that the results won’t be helpful for you and your business. Because people are actually searching for information, there’s still some room for SEO and PPC marketers.
Google hasn’t yet stated when the new updates will be rolled out. Right now, it is in testing phase. Google states that they will be making these algorithm updates available to users in the fall of 2021. The exact date isn’t known at this time.
Hopefully, Google will release more information soon about the algorithm changes. In the mean time, it’s important for SEO professionals to understand what the update means for their businesses. The best way to do this is to make sure your keywords are optimized properly and rank highly in search engine results. Don’t rely on popular keywords that have been overused. Stay relevant by focusing on long-tailed keywords.