Google Algorithm Update – What Does It Mean for Your SEO Efforts?
Understanding Google Algorithm updates and what they can mean for your website can be tricky, especially when you have not had much experience in SEO. Before we go any further, you might want to take a moment to consider the following definitions: Google Algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). Let s start with the basics then. In case you do not know what those three things mean, they are simply summaries of what a search engine does to provide users with information. In short, they are the three components that make up the Google search engine.
Let us start by understanding what exactly Google Algorithm is. In short, an algo is a set of instructions for solving a particular problem in a finite amount of steps. In the world of computers, a computer program or algorithm sets the scene for the machine to do a specific task. In SEO, we are talking about the process in which you optimize your website for the top ranking positions that Google and other major search engines place on their search results pages (SERPs). In short, Google algorithms are nothing but the rules under which your website will be ranked based upon certain criteria.
As you may have guessed, Google’s main objective with their algorithms is to provide Google searchers with the most accurate search results. Because it is impossible to predict user behavior based upon a single keyword, Google has to employ complex algorithms to achieve this goal. The purpose of this article is to give you some SEO tips based on how Google Algorithms work. So, without further adieu, here are the top 3 guidelines that you can apply to boost your online business through Google Algorithm updates.
One of the biggest challenges for webmasters is to keep their website fresh and updated with the latest SEO techniques. As we all know, SEO is very competitive and you need to be at par with your competitors by using the right techniques to get your website on the top of the search engines result pages (SERPs). However, Google Algorithm update caused a great deal of confusion among online marketers, especially those who rely mainly on PPC campaigns to advertise their websites. This update caused several changes in how Google classifies web pages. Google classifies a website as a new website when it is created, as opposed to a site that has been around for at least one year.
It’s important to understand the meaning of Google Penguin and Google Panda. Google Penguin is the old school search engine algorithm that Google introduced in 2021. Google Penguin tries to find over-optimization in the websites’ content. Google Penguin deems over-optimization as spamming and eliminates the site from the index or website directory. In contrast, Google Panda tries to detect spammy webpages and prevents them from being able to stay in the search results pages for a certain period of time.
With the introduction of Penguin and Panda, many online marketers were confused since they could not figure out how they can adapt for the Google Penguin and Google Panda updates. The first thing you need to do is understand the difference between SEO and SEM. SEO is more focused on making your web pages more searchable by leading users to your pages. You can achieve this through link building techniques, text links, images, keywords, meta tags, and other strategies. On the other hand, SEM focuses on the conversion of traffic from your website into sales.
If you want to raise your website’s rank in Google, then you need to focus on improving your SERP. The best way to achieve this is to increase your website’s ranking in Google’s supplemental search feature known as Google Hummingbird. Google Hummingbird is basically Google’s in-house internal tool which helps it analyze websites that compete with yours. Google Hummingbird gives websites a score based on two things: relevance and the amount of time it has been in the Google market. Google has recently introduced two new features which will allow you to raise your website’s ranking.
Google Algorithm update is only one step away! It is important that you understand how Google works so that you know when it will affect your SEO efforts. Since we are still in the process of understanding what Google wants, we cannot say that it is clear cut. What we can say is that we should focus more on off-page SEO strategies than on the algorithm itself.