Google Algorithm Update Explained
Just recently, Google released two new algorithm updates to Google Analytics. Google Algorithm Updates Part I introduced changes that improved webmasters’ ability to create inbound links. Google Algorithm Updates Part II improves upon the inbound linking capabilities. Webmasters will want to take advantage of both updates to their Google Analytics account to maximize their SEO (Search Engine Optimization) strategies.
Google Algorithm Updates Part I introduces changes to the way that Google scans web pages to determine the relevance of a website. Once the webmaster determines the relevance of their website for a particular search query, they can apply various methods of quality control through the Google Content Network. Once the relevance of the websites has been achieved, Google will then determine if the website is appropriately linked to other high quality websites.
According to Google’s Senior Product Lead, David Bailey, Google identified five main reasons for the core algorithm updates: to bring more people to Google, to improve the quality of Google Search results, to provide better security for its users, to make Google more accessible for everyone, and to improve the website user experience. As many as seven billion people visit Google every month. To keep up with this large amount of traffic, Google introduced two algorithm updates to its ranking system. The first of these updates focused on webmaster’s ability to provide quality content and connect with other sites in the network.
Google’s second update focused on increasing security for Google users. This update, the Penguin update, banned the use of some methods that were known to be effective in injecting scripts into other sites. One method, known as spidering, was used to increase the rankings of certain websites that using black hat SEO tactics. The Google Penguin updates banned all tactics that were used to manipulate search engines. This is one of the largest algorithm updates that Google has made in the past decade.
The latest algorithm update continues to focus on making Google Search more accessible to everyone. According to Google Senior Staff Engineer, David Bailey, this update will allow everyone to access the core index from any PC. This would include laptops, desktops, tablets, smartphones, Wi-Fi hotspots, and even Internet cams. The accessibility of the core index is a welcome change for most. With this update, Google is no longer cutting off access to search engine users who use specialized web search applications like Google Places, Google Finance, and Google Maps. Now, anyone can take advantage of Google’s advanced finance and place services.
In an effort to bring more people to Google, they created YouTube Video. The goal is to provide a way for anyone to create viral videos that can get millions of views across the Internet within minutes. So far, YouTube seems to be going well. According to Google Senior Staff Engineer, David Bailey, “It’s a good way for us to test the social media model on a major website like YouTube where it has lots of potential.” Although YouTube is still young, this move by Google is a huge step forward in improving how we use online communities and communicate with each other.
Other big updates include Google Instant, which makes it easier for businesses to handle their customer service needs. This means businesses will not have to worry about having to wait for a response from a customer because they are dealing with Google. Google Algorithm updates is also changing the ranking system that they have used for ranking websites on the Internet. Now, Google has determined a new algorithm that they will be using called “Google Vision”, which will be used to determine ranking on specific topics or search results.
Will these changes benefit me? In general, I am not sure. Since I am not very familiar with these matters, I would look into the topic more thoroughly before implementing any changes. Will this change the way I interact with my community on social media? Perhaps, but only as my experience allows me to predict how the changes might affect me. Until then, I will continue to utilize the services of social media companies such as Google+ Local.