Many SEO professionals are buzzing about Google’s new algorithm updates. Google claims to update their search algorithm up to 15 times per year. However, in most cases, Google updates are simply too little to notice. But, occasionally, Google introduces a major change such as Penguin or Panda so radical, that it completely disrupts the manner in which to do SEO forever. If you have used any major search engine like Google before, you will know how hard it can be to make the website stand out from the competition, especially if your website hasn’t been optimized with the latest SEO techniques.
Google updates may be for many things, but one thing is for sure, they are not good news for SEO experts. If you have been practicing SEO techniques on your websites for quite some time now, then you must have noticed that even if you made all the right moves, Google changes are not good for you. Why? Well, these updates are meant to improve the quality and relevancy of the information we provide. As such, we find ourselves in an impossible situation – where we either have to learn new techniques, or totally redesign our website in order to get it ranked in the top few pages of Google, or even higher!
So, what really happens when Google algorithm updates? When Google changes their algorithm, what actually happens is that the search engines indirectly affect each other. In other words, Google updates their algorithms in such a way that other search engines indirectly affect Google. Therefore, while a particular website is getting a poor ranking, there will be a lot of other sites doing just fine.
In order to understand the reason behind Google algorithm updates, it’s important to first understand how SEO works. Google looks at a site’s content and its structure. Based on that, they determine the ranking. For instance, a site with lots of internal links from other sites might get a lower ranking. However, this can only happen if the external sites don’t have any positive links on their own. This is where the concept of negative impact comes in.
An external site can negatively impact a website by giving it a lower ranking simply because it doesn’t have relevant links to offer. However, the main problem comes when the core updates are not done correctly. Google looks at the total number of links on each page and determines which pages of a site should rank high. If the number of links for a given page is too low, the page will be affected.
For example, if you compare two different websites that have recently been affected by the update aimed at improving the quality of Google search results, you’ll quickly notice that the page ranking was reduced. Naturally, Google would want to maintain its rankings as high as possible so it tries to put as many people on top as possible. Thus, it eliminates sites that have inferior quality content or are artificially inflating their ranks just to appear higher in search results. In a way, it is like targeting spamming, but with the difference that visitors are getting better results and the search results are getting more relevant.
However, while quality content and high rankings are important for Google, it is also important that the updates give the users exactly what they are looking for. That is why Google made the updates it did. Through the update aimed at improving the quality of Google search results, Google is trying to make sure that people will always find it useful. Users are the driving force of online marketing and Google wants to make sure that they will stay long enough to convert visitors to buyers. Otherwise, it would lose its grip over the online world and nobody would ever buy anything from it again.
The changes have introduced many things for the Internet savvy, such as less keyword stuffing and less emphasis on backlinks. Basically, this update makes the search engine with a lot less dynamic and a lot more rigid. While these changes affect all websites equally, those that have high rankings on the first page of results are affected the most. This algorithm change has caused some marketers to complain about Google’s tendency to eliminate websites that are truly beneficial to visitors and some even accused Google of lying about its ranking intentions. These are still ongoing debates about what exactly Google Algorithm does, but one thing is certain: it has definitely affected the online marketing scene.