A Google algorithm change is usually a fairly modest change in how Google classifies sites in its search results. These changes may be quite minor and go unnoticed, or they may be large and affect your rankings almost overnight. But why does Google have to constantly update its algorithm? Why can’t it just stay the same forever like it has been for the past few years? In this article I’m going to explain why Google has to keep an eye on changing search engine algorithms.
The first reason Google has to keep their algorithms so current is because they have to make money. Google makes its money by selling ad space on Google’s search results pages. So even if a website stays on the first page of Google for a long time, it doesn’t mean it’s getting traffic in volume that will allow it to make a profit. Even though some people call Google the ‘Panda’ of search engines, it’s not very popular yet. That’s because Google only deals with low-quality websites and spam links.
One example of Google being in the news lately is the algorithm change called Penguin. Google Penguin banned the algorithm change, which banned all content from Google Penguin that was not truly relevant to the keyword search query. This algorithm change affected every single major search engine including Yahoo! Algorithm update had the largest effect on website publishers as well as Internet marketers because most websites used web contents to promote themselves.
There are many theories why Google Penguin caused so much controversy. One theory is that Google noticed a lot of sites which were actually advertising affiliate links. It looked at the data refresh pattern and noticed a lot of ‘disguised’ affiliate links. So in April this year Google has brought out a new algorithm which is based on text, html and source code instead of affiliate links. Although this algorithm has fixed the issue of camouflaged affiliate links, we cannot expect a large change to be seen overnight.
The problem with this algorithm is that many websites are still using the old Google Algorithm. The Google Algorithm Penguin and Google Penguin were not only introduced for the purpose of getting more relevant search results, but also to reduce spam. Google has made it clear that they will not tolerate spam, however, we can expect that in future they will focus on the quality factors. In the past people have created websites that are stuffed full of irrelevant keywords just to increase the ranking on Google. Many search engines have become very strict about this and in future websites that are found to be doing this will face punishment.
Google released a statement saying that they are working on the second algorithm update. We can expect that it will be released in the second half of 2021. Google states that they have received significant feedback from users and SEO professionals. SEO professionals have expressed disappointment at first, but are pleased as Google is working on it. Google states that they will continue to make updates to their algorithms and that they will make sure that the quality of links are given more importance in the future. Due to the recent success of Facebook and Twitter, Google might have underestimated how much influence these two sites have on SEO.
Google also announced another algorithm update on January 19th. Google will now be basing its local search results on a new feature called “Neighborhood Search”. Google will be looking to provide results for your location. According to Google, this new feature will help you get more relevant results for your search. Google has introduced a new feature called Google+ local which also improves local search results. This new feature will also work in conjunction with Google’s existing local SEO features such as Google Places.
These updates from Google have brought about great expectations from SEO professionals. It is expected that Google will continue to tweak its algorithms and make it as reliable as possible so that webmasters will be able to benefit from high-quality back links. Google’s current rankings are considered to be high-quality due to the fact that they are very user-friendly and they have a lot of relevant information. Google’s high-quality ranking algorithm is also making it easier for websites to gain high-quality back links since there are high-quality websites that link back to sites in Google’s top twenty.