Google recently rolled out two new algorithm updates. Google claims to update their search engine algorithm hundreds of times a year. However, in most cases, Google updates are just too small to be noticed.
However, Google made an exception for the Panda and Penguin updates. Google’s decision to ban Google Panda came as quite a surprise to many. Google had just launched Panda to target it negative search results that were generated by unethical publishers. Many of those publishers had already switched back to organic search results. Google’s pivot point for the pivot point was the Bing search engines, which were recently bought by Microsoft.
The major algorithm changes Google made in its ranking system are: elimination of the very expensive and competitive AdWords, affiliate program penalties, and the introduction of Google+ local listings. Google made a mistake with the Panda update. They did not take into consideration how Google competitors like Facebook were using local listings. Google’s new formula for rankings are not influenced by the volume of traffic to a website but by the quality of the website content and engagement with users.
Google has also made significant changes to its algorithms since the introduction of its latest updates in February. The algorithm update affected many areas of Google’s business model. Google has now added YouTube videos to its overall video tagging requirements. For example, all videos published on Google will need to be tagged with the keyword” YouTube,” “video,” or “music.” Google also requires that all uploaded videos have the appropriate thumbnail image. Finally, Google requires live video content to be listed in Google’s own video section, which is Google’s answer to YouTube.
One reason Google might have made these changes is to combat some of the behavior that they experienced in the past, namely the use of keyword stuffing, or “pandaing.” Google banned the practice of keyword stuffing, or filling pages with lots of highly targeted keywords so that they would rank high in Google’s organic search results. Google felt people were getting lazy and wasn’t doing their research when searching for information, so they limited the effect of keyword stuffing. Keyword stuffing, however, still occurs, and some of the methods are even more refined than before.
One way Google has been experimenting with its algorithms is through the Google Hummingbird project. Google released Google Hummingbird in June of 2021, but it was only released in April. Google Hummingbird is a social bookmarking platform that provides users with a way to increase their backlinks, comment on other people’s posts, and leave feedback. Google has been testing the Google Hummingbird platform with some minor changes. Google is releasing some of these changes to Google News, specifically the “Share Now” button and the ability to comment on someone else’s post.
Google released two major updates to the Google ranking algorithm in June and September. The first update, or “Google+ Local”, was mostly focused on providing localized results in local listings. Google’s goal with this update was to provide local users with the best Google experience. Google also wants Google Places, its main local search engine, to continue to remain a strong presence.
Google’s second major update came in the form of Google Panda. Google has released several changes to the Google Panda search engine algorithm since it was introduced in March of 2021. Google wants to reduce the number of “spam links” and make it harder for webmasters to game the system. Google Panda introduced Google Now, which is a new feature that pulls up results based on what you are searching for. Google has also introduced Google+ Local which allow users to share local information with their Google+ friends.