Google Algorithm Changes Impacting Local SEO
The Google Algorithm officially launched the brand-new term, ‘Penguin’, to its index on May 27, 2021. While Google officially names the algorithm Panda, there isn’t any official reference to where this term came from either. However, the’Penguin’ update was received with mixed reactions, with some believing that the change was too drastic and too much of a change for Google’s SEO policies. However, others saw the update as being beneficial to search engine users. SEO experts shared their views on the updates on various blogs, discussion boards and forums, and offered SEO tips on how best to benefit from the changes. SEO experts weighed in on both sides of the argument and offered their opinions on whether the updates are good for the webmasters and website owners, or rather bad.
So, what exactly is Penguin? Google Algorithm Penguin is the latest major update under the old Penguin policy, which penalized websites for using ‘thin’ or spammy backlinks. In layman’s terms, Google felt that webmasters were using links that were only relevant to a very limited number of keywords, and were therefore not worth the amount of energy and SEO effort that they required to achieve top rankings in the SERPs. To combat this ‘thin’ SEO practice, Google has now implemented stricter rules on the amount of relevant backlinks that a website should have.
Now, backlinks are only worth two hundred to five hundred SEO points each, according to Google’s latest algorithm updates. This effectively prohibits the use of reciprocal links, and instead requires webmasters to create links only to their website. This has led to a large amount of confusion amongst webmasters, especially those that had relied on the power of reciprocal linking in the past. However, according to Google, this update has drastically improved the quality of search results, as well as reducing the overall spammy nature of the Penguin algorithm.
Google has also implemented two other major changes into their ranking algorithms, resulting in many more websites being affected by Penguin and Panda. The first of these changes was the introduction of Google Fluenz, a new feature that works alongside Penguin and Panda. Fluenz pulls Google quotes from third party websites in order to provide users with information based on real-world information. As well as this, Google has introduced a new feature called Hangouts, which allows users to video chat with other Google users. The result of this new feature, Google says, is that it has reduced the amount of time spent on overall search, leading to higher rankings for more relevant pages.
The second major update to Google Algorithm, which resulted in Penguin and Panda, is much bigger in scale. Google is currently experimenting with three major changes to the way that Google ranks websites. These include the addition of a new premium vertical to Google, called the Google Printable Page Rank, and the introduction of a new social media site, called Google+. The purpose of these experiments, according to Google, is to improve the experience for users searching for news, articles, and videos.
As part of the Penguin and Panda update, Google has introduced the Google+ community section. In July of 2021, Google released a redesign of its Google+ service that had new features and functionality, such as sharing photos. The redesigns included new themes and color schemes. In addition, Google has expanded the number of ways in which you can share your photos with others. Google+ provides an enhanced version of its Google+ social interaction experience, in which you can connect with a specific friend or group, comment on a photo or post a new one, or even add an event. These algorithmic updates to Google+ may be the basis for increased user engagement and content visibility on Google’s platform.
Another major change in Google Algorithm is the inclusion of the map’s option into Google. Google Maps previously was only available within Google’s core local search area. However, in March of 2021, Google made the option available for all Google searchers, regardless of where they were located. This is one of the most significant updates to Google since the introduction of Gmail. This maps function is likely being tested on mobile devices.
Google did not provide any additional information regarding when or how this will change in the future. Since the release of the Panda update, Google has implemented a new feature that enables webmasters to specify which keywords appear in Google results for their specific keywords. With the introduction of the panda update, Google is clearly looking to improve the quality of information provided on its search engine platform.