Google Algorithm Changes Effecting Google Pages and Search Quality Highlights
Google has just updated its Google Algorithm once again, and it’s more than a little surprising to see that it’s changing dramatically every year. Google launched its brand new algorithm for searching in November of 2021. Since that time, Google has changed their algorithm several times, each time making their algorithm more effective and reliable for searching. The update to the Algorithm was released on October 27th, after the third Penguin update. Penguin introduced a number of changes that were aimed at improving the experience for users searching for websites.
Google released its fourth major update to its Google search quality highlights on February 4th, 2021. The February 4th update brought about several major changes including two entirely new elements: Mobile and SERP mobile search. Google has not yet revealed what they are, or how they will be used. In the past, Google has made announcements about significant algorithm updates throughout the year, including January launches of Zagat and Latent Semantic Index. This time, they’ve made it clear that they will be releasing additional updates in the future.
The new Google Search Quality Highlights include four new elements. These elements are the Supplemental Index, the Mobile Index, Google Current Topic, and Google Current Favorite. Google’s supplemental index is simply an expansion of their internal SEO program, the Google base content index. This is no doubt a beneficial addition for online businesses, but the Mobile Index is largely untapped territory. It should be able to provide additional benefits for business owners seeking to connect with people who are actively using their products and services online. However, we haven’t seen any additional updates to the Mobile Index since the July update.
Another major algorithm update, Google released was the inclusion of two new features. The first one was the inclusion of Google+ native apps, which allow businesses with Google Accounts to integrate their functionality directly into their Google mobile site. The second addition is the integration of Google+ local search functionality, which brings local area results directly into Google Maps.
What exactly is the Google Algorithm updates about? The algorithm update affects how Google views the relationships between searchers and websites. Google has been employing a system called PRWeb, or “Panda PR” for short, for several years now. PRWeb collects and publishes individual listings from different sources, including major publications like the Wall Street Journal, The New York Times, and The Chicago Tribune. These publications publish all the same data, including links and summaries of search queries, for users searching via Internet Explorer, Firefox, Safari, and Chrome.
On December 16th, Google announced a number of changes that would affect how the PRWeb data is gathered, stored, and displayed. One change affected all Google Pages, including Google Places, YouTube, and Gmail, and caused the pages to be dropped from the index of Google’s Knowledge Graph entirely. Google states that this Knowledge Graph expansion is an attempt to improve the quality of the search results and to make it easier for Google customers to find specific information they are looking for. As Google moves things forward, many will be affected by this algorithm update.
Another major change involves how we search using real-time. Google has recently introduced two new products to update the way we search: Google Now and Google+ Local. Google Now is currently in beta and includes a wide range of new features, including Suggested searches, and Now apps for Android and iOS. The Google+ Local app has been around since 2021 but was only recently introduced as part of the June 2021 core update. This feature will allow users to find local restaurants, business owners, and other local information right within the Google smartphone and Google+ platform.
This last change brings us to the current algorithm change, which is called the Google Panda update. The Panda update targeted websites that were overdoing paid links and other tactics that were considering over-optimization. After this change, Google started penalizing websites for having too many outside links. Therefore, websites with too many external links were dropped from the main index. As part of the Google Panda update, Google removed the ability to have external links on your site, and has since made this a requirement for ranking.