Google Algorithm Changes: Are They For Your Business?
Google Algorithm updates happen regularly, especially when Google is constantly striving to improve its ability to show the most relevant search results for specific users looking for the exact keywords and/or phrases. Google updates its search algorithms periodically in order to provide the best consumer experience and result in even higher search rankings for your pages. Google has recently gone through several algorithm updates that have affected SEO (search engine optimization) efforts. These changes were all geared towards increasing the company’s credibility and standing as a top search engine. The newest algorithm change came with the introduction of Penguin, which took the top spot from the highly dominant Google Panda. This resulted in many businesses suffering because they were left behind by their competitors.
Google updates its algorithms every six months, with each change being centered on a particular area of focus. The latest changes to Penguin included a new type of ranking called “web results”. With this new feature, Google shows web results that are not only based on your current position in the SERPs (search engine results page) but also based on how popular your site are compared to other sites in the same category. This new feature proves to be a major headache for those who have used black hat SEO techniques, such as link trading, link harvesting, and spamming.
With the introduction of Penguin, Google made it harder for unprofessional SEO entrepreneurs to profit by decreasing their ranking and leaving their competitors with more credibility and authority. The result for SEO businesses: less visitors, and less revenue. For instance, if you currently have a high PR website, but have lost half your traffic in the past year because of Penguin, then the ranking may drop to reflect this. If your target market is only Internet users and Internet marketers, then Google may consider your website unprofessional due to the fact that you are not reaching out to the real world.
One of the reasons Google changed their algorithm was to prevent the occurrence of SEO farms and spam websites. If you want to succeed online, you need to target your efforts to the right audience. Otherwise, if you put too much effort into targeting general audiences, you risk the possibility of making your marketing message too generic to target your targeted audience. You also risk turning your target market away.
The Google Algorithm updates brought about some negative effects, but it did introduce a number of improvements. For example, the new algorithm will now give more weight to content than keywords. This is a good thing, as keywords can sometimes be a poor indicator of what your customers will find valuable. By focusing on quality content, your website will have better chances of reaching top results.
The changes made by Google aren’t only beneficial to established businesses. Any small online business can easily take advantage of the changes. If you have a small budget, you can even use this new tool to improve your website rankings. This is a very good way for a struggling business to improve visibility.
These results are beneficial for a variety of reasons. To begin with, they provide valuable information for business owners. They show you where your traffic is coming from, how it’s converting, which sites are converting, and which ones aren’t. Google Algorithm updates can be used to help businesses find new niches, develop new offerings, increase website traffic, expand into new geographic regions, and overcome market disadvantages.
Google Algorithm changes are undoubtedly great news for businesses that are looking to make themselves more competitive in the search engines. In order for your business to fully reap its full benefits, you must implement Google Algorithm changes with caution. Be aware that some of these changes, such as the introduction of local results, may negatively affect some current business practices. But overall, the changes have proven to benefit all businesses that are willing to make an effort. So no matter what your business type is, you can certainly take advantage of the changes.