Google recently announced two major algorithm updates for Google SEO. Google claims to change its search algorithm a minimum of three times per year. However, in an overwhelming majority of instances, Google updates are just too small to notice. Nevertheless, every once in a while, Google brings out a new rule so fundamental, it permanently disrupts how we do SEO forever. This disruptiveness stems from Google’s two latest updates: Panda and Penguin.
The first of Google’s algorithm updates was the Google Panda updates, which was released in May 2021. Google’s primary focus with this algorithm update was to eliminate the long-tail keywords that were often ineffective search results. Google eliminated these keywords, which resulted in better overall rankings for relevant searches. Penguin is Google’s next big algorithm update, and is currently in testing stages.
Google’s two most important updates to the core algorithm have had a somewhat varied impact on webmasters across the web. It seems that for the most part, the Google Panda and Penguin updates did not have much impact on webmasters’ business. Most of the webmasters that were affected by Google Penguin, did not have a problem with their ranking and their ability to rank for the keyword they were targeting. The majority of webmasters were confused by the change, as to why Google would lower their ranking for a very specific term, when they were not targeting this keyword for their marketing campaigns. Many were disappointed by the Penguin update, believing that Google was again trying to force webmasters to use excessive amounts of white label keywords in their sites.
There are still many people who believe that Google Algorithm updates have had a negative impact on search engines. These individuals often state that Google is not using a “dynamic” formula, but rather one static formula. The problem with this belief is that the only reason Google has not continuously upgraded their formula, is because it is too hard to implement. Google released their latest algorithm update in October of 2021. If Google had released a new formula, in September, then it would have been far too complex for Google to implement in an effective manner. Therefore, it is not true that Google Algorithm updates have had a negative impact on search engines.
There are other reasons Google Algorithm updates may have had a negative impact on search results, such as when Google changes their local search results. Google has three major local search results: Google Places, Google Neighborhood and Google Maps. Google has always provided high quality results in all three categories. However, with the release of Google Places, Google has made it more difficult for a business or individual to reach the top of the listings. As such, many websites and businesses are beginning to use other local SEO companies to increase their Google Places ranking.
Another reason Google Algorithm changes may have had a negative impact on search results is due to their reliance on Hummingbird. Google Hummingbird is their latest algorithm update which was released in October of 2021. Google Hummingbird is not unlike Google Penguin and AltaVista. Google Hummingbird was designed to provide a better user experience for Google searchers by offering suggestions that are best for what they are searching for. Google has received high praise for their Hummingbird updates and many customers appreciate the new feature.
Google’s reliance on Hummingbird makes it harder for businesses and individuals to rank on the search engines. Google states that Google will continue to evaluate the effectiveness of Hummingbird and will make any algorithm changes that are necessary. Google states that Google will not change the ranking algorithms for Google Places, Google Neighborhood, or Google Maps. Google stated;
Google states that they will continue to monitor how people are navigating Google while Google does not state that they will remove the “Google Labs” feature from Google. Google states that the Google Labs feature was developed to provide a means for testers to test specific search pages for search engine optimization score improvements. Google will continue to monitor the results of Google Labs and will make any algorithm changes that they deem appropriate based on their findings. Google is currently testing mobile devices with Google Maps and Hummingbird, therefore it may be in Google’s future to include mobile devices in their ranking factor calculations.