So what can you do to boost your rankings for your franchise SEO services for franchises? Plenty, and in today’s article we will outline 5 of these top ranking points that you should be aware of if you are involved with your business marketing online. Many of the topics we touch upon in our franchise SEO services for franchises is related to wading into the world of content promotion. Content promotion is a powerful way to market your business and brand your service offerings on the Internet. When you build a solid content marketing strategy and utilize it to promote your business and brand you will see results in your business and your bottom line!
One of these concepts is SEO, or search engine optimization. Search engine optimization involves the use of keywords and keyword phrases in your web content, press releases, and other online marketing efforts to build your visibility on the Internet. As we stated previously, many of your franchisees may already be engaged in some form of online marketing, such as social media marketing or e-mail marketing. By building and maintaining a strong online presence through these efforts, your franchisees will be able to grow their businesses without any additional help.
If you want to grow your business and your profits, you have to be thinking about the scale of your marketing campaigns as well. Some of the concepts we discussed in SEO services for franchises can also be used for Internet marketing and content promotion. For example, some of the principles of search engine optimization can also be applied for Internet marketing, and you should incorporate SEO techniques in your overall business plan as well.
The fourth concept to consider is local search results generation for your franchise business. You may be providing professional services to a national franchise business, but local search results may be an even greater priority for a franchise owner looking to promote their brand name. Many people look for local businesses first when searching for something on the Internet. If your franchisee is able to get their business listed in the national search results, or the regional results, then there is a much greater chance that they will be able to tap into that customer base in other locations as well. Therefore, the local search results could mean more business for you.
One of the most common issues franchise SEO services for franchises face is not having an understanding of how Internet marketing works. It’s important for franchisees to understand how search engines work and what the types of searches they conduct, so that they can make the most of their exposure. Many business owners assume that all SEO strategies are designed only for major search engines, when the truth is that there are many minor search engine optimization techniques that work just as well on the Internet as on the major search engines. By understanding the common issues facing franchises online, you’ll be better prepared to deal with them.
Another issue affecting the success of a franchise SEO strategy is duplicate content. Many franchises think that all they have to do is buy websites and post keyword optimized content on them. While this does have an effect in terms of driving traffic, it also creates duplicate content penalties, which can have a negative impact on search engines. Most search engines have duplicate content filters, so you’ll want to take care to avoid creating duplicate content. You’ll also want to make sure that you don’t post the same keyword twice on the same page, as search engines will flag the site as duplicate content. This can result in your site being flagged and removed from the index, so you want to be very careful about keyword stuffing.
It’s important that you understand that your ranking with search engines like Google, Yahoo, Bing and other ones isn’t solely dependent on how many times your keyword appears in your URL. Instead, your ranking is based largely on how many other times your keyword is used within the text of your site. The more times you use the keyword in the text, the higher your rank will be. So, make sure that you’re not only using the keyword a few times in the URL, but that you’re also using it multiple times in the text. This will not only help to raise your rank with the major search engines, but will also have an effect on your overall business performance.
Finally, you’ll also want to take the time to understand the most effective methods for engaging your target audience. As discussed before, there are a number of different franchise development strategies out there, ranging from social media marketing to creating articles and blogs around your brand. Depending on your target audience, you may want to consider one of these approaches, or a combination of approaches. Some franchisee’s are comfortable engaging their target audience through social media marketing on their own, while others would rather outsource that duty to a company like Media Trust. By understanding what your target audience is looking for, you’ll be able to develop a strategy that’s most effective for that audience.