Digital marketing consists of many different moving parts. You can increase organic search traffic and visibility to your website through search engine optimization, build a strong brand with your online social media presence, and manage your brand through insightful content marketing. Digital marketing automation can free up your time and give you more personalized interaction with customers. Here are the latest statistics on digital marketing trends.
Search Engine Optimization (SEO) has been one of the pillars of successful digital marketing. Organic search engine optimization requires an extensive keyword list, constant monitoring, and the ability to respond quickly to changes in the search engine rankings. With no real human touch, SEO is destined to fail, as it takes too long to generate positive results and too much time to properly analyze trends. Many businesses have turned to keyword research software or outsourcing to professional SEO companies to outsource their SEO activities. However, these services can be extremely expensive, ineffective, or prove to be too complex for the small or new business owner.
There are a number of tools available to help small businesses create an effective and highly targeted marketing plan. These tools include social media marketing apps, content marketing, and web 2.0 strategies. Social media marketing apps are a great way for business owners to integrate their business with their clients through mobile apps. They give business owners access to their clients through all types of communication channels, which can include email, apps, and social networks. Content marketing allows business owners to write compelling articles that are optimized for specific search terms and then syndicate them across various platforms, such as Twitter and Facebook. Web 2.0 strategies are popular marketing tools, because they let business owners create content easily through WordPress and other blogs.
While there are many benefits to using inbound marketing methods, many small businesses still opt for digital marketing techniques. There are several reasons why inbound marketing is a better idea for businesses. First of all, content marketing requires very little investment upfront, so it is a cost-effective and quick way to bring attention to your products or services. Secondly, content marketing works because it leverages social media networks to reach a much larger audience than traditional advertising methods.
By leveraging social media networks to get your message out, you can tap into a captive audience that shares your interests. Another reason content marketing is a better idea for digital marketing statistics is that you can use keywords in your content to target a specific audience. For instance, if you own a website that sells party supplies, you can add specific party supplies to your website to draw in more customers who are in the market for these supplies. This is a much more efficient and effective way to advertise than simply posting up blank, white text on a dull blog post.
The final piece of content marketing for business involves the use of LinkedIn. LinkedIn is one of the most popular social networking sites on the web, and it allows you to interact with business partners, potential clients, employees, and others in your industry. It also allows you to create professional profiles, send business messages, join groups, and even comment on other profiles. The best part about using LinkedIn for business is that there are actually tools that can help you draw traffic to your LinkedIn account. For instance, you can install a WordPress plug-in that automatically places an icon on your LinkedIn home page that encourages people to click through to your website, which will then bring them directly to your sales copy.
Finally, we are going to talk about voice search. Voice search is essentially the ability to search for a specific phrase on Google, Yahoo, or Bing, by typing in a term or a set of terms. That term is generally the name of your business, the product/service you sell, or a key phrase that is used in your business advertising. For instance, if you were advertising dog training, you could type in “dog training”, “online dog training”, “pet dog training”, or some variation of those words. When you do this, Google, Yahoo, or Bing will then search through their massive database of websites and pull up a list of websites that have content related to your chosen phrase.
We have talked about a couple different online marketing statistics methods, and I encourage you to continue exploring the world of online business. There are many interesting facets of Fomo and Voice Search that you can learn a great deal from. However, if you are looking for specific types of online marketing statistics, I highly recommend that you go after some statistics. If used correctly, they can really improve your conversions. If used incorrectly, however, they can have a negative impact on your bottom line.