Ecommerce Marketing Tips: How to Use Instagram to Increase Online Sales
Are you looking for ways to increase online sales? If you run an ecommerce site, then you probably already know how hard it is to keep customers happy. They don’t come back often, and some of them abandon your site after just one bad experience. You want to give your visitors something of value, but you also want to make sure that you aren’t ruining your reputation among your competitors. One way to do that is to give great customer service, and testimonials are one of the best ways to do it.
Use customer testimonials for upselling. Offer only local products and services in geo-targeted campaigns. For instance, if your potential customers are in India, you could tell your visitors where they could purchase a certain item. By doing so, you could increase online sales simply by reaching out to even more possible customers around the globe. People from all over the world would be able to view your website, and even more would be inclined to sign up for your customer loyalty program.
Use Instagram for your ecommerce marketing tactics. Instagram is one of the most popular social media platforms, and it’s great for showcasing your products. You can easily create Instagram accounts for your business and then upload any of your products that you’re offering. This is a great way to boost your customer base, since you’ll be able to reach out to even more people who are online right now.
Email marketing is a great way to sell, but it should be given sparingly. Email marketing should only be used as a means to communicate with those who have expressed a genuine interest in your products. If you have an opt-in page, then it can be used as a means of selling, but never make it a primary selling point. Remember, people get far more done when they get involved in a meaningful discussion on social media platforms, than they do when they just read an email.
With social media platforms such as Facebook and Twitter, it’s important that you not cross-sell. Cross-selling will cause potential customers to ignore your offers and will also give the impression that you are not really interested in getting your target audience’s attention. You want to create genuine content marketing for your target audience, and this should not include having you recommend other products or services. If you really want to sell, then consider giving your visitors helpful information, and show them how another product or service in your portfolio could benefit them.
Engage your customers in conversation. One of the easiest and most effective ways to increase online sales is to engage your customer. This doesn’t mean you should turn into telemarketers and start pitching products or services. However, it does mean that you shouldn’t remain purely a “marketing company”. Instead, treat your customers like they are the only people who matter in the company, and offer them plenty of opportunities to ask questions or share their opinions. You’ll never increase your customer loyalty if you don’t take the time to hear what they have to say.
Use Facebook and Twitter to promote your ecommerce marketing efforts. Both Facebook and Twitter have millions of users, and many of these are likely to have an interest in your online store. Using these two social networking sites to promote your products and website, and to build customer relationships, is a great way to increase online sales. Consider sending out messages on either platform to notify customers about any specials, sales, or any other significant news from your business.
You can also take advantage of Instagram to increase online sales. Instagram, like Facebook and Twitter, has millions of users, and many of these are likely to have an interest in your product or service. In fact, more than half of all Instagram users have something to do with businesses, according to research from the social network. If you’ve already signed up for an Instagram account, you may want to consider using it to promote your ecommerce marketing strategies, as well as providing a place for existing customers to let the world know what they’re thinking.