Ecommerce Marketing Strategies For Businesses
Top 12 strategies to increase online sales with geo-targeted ads. Use traditional internet marketing tools such as pay per click and search engine optimization. Diversify your website content. Make your e-business site mobile-friendly. Measure your e-business site’s performance using real-time web analytics.
Advertise your online business using media buying, video production and blogging. Test your media buy campaigns with consumer reviews. Promote your blogs through social networking. Work with media agencies to produce media-friendly content for review sites and review groups.
Social media sites are the best place to advertise your business and build customer loyalty. Social marketing is an effective way to increase online sales with a minimal investment of money and time. Social marketing involves the use of various web and mobile technologies to promote your business or brand via the internet. Examples of Social Media Sites include Facebook, Twitter and YouTube. Here are Top 12 Marketing Strategies to Increase Online Sales:
Advertise your online business through reviews and blogs. Consumer reviews are powerful in driving more traffic to your site. Review sites include Yelp, Angie’s List, The Knot and Smarterer. Blogs can be used to build brand awareness use social media marketing to drive more traffic to your site.
Build customer loyalty by offering a free loyalty program, reward loyalty program or giving incentives to customers who join your online business. Build a database of email addresses. Offer a free gift, discount or cashback incentive to people who join your list.
Use platforms such as Facebook and twitter to advertise your company and build customer relations. There are many Facebook ad options available including custom ads, image ads and location ads. Twitter also allows the posting of direct messages. An advertising campaign can be targeted by using these two platforms as a way to increase online sales through the use of mobile ads and email marketing.
Online businesses can benefit from advertising through local communities such as the Facebook pages of your local area or the Google+ Local page in your city. You can create your own advertising campaign or outsource it to professional digital media agencies. These media campaigns can be a great way to get noticed through social media. Examples of Social Media Pages include Yelp, Angie’s List, Smarter and The Knot.
The above strategies are just a few of the many online options available for business owners to implement as a way to drive more visitors to their websites and boost conversions. This is just scratching the surface of what you can do to grow your business online. Having a well thought out SEO strategy in place will give you a competitive advantage and help you grow your customer base. These strategies can be implemented online, off site and in conjunction with traditional SEO tactics. A comprehensive approach that includes off site and on site optimization along with an effective pay per click strategy and digital media strategy is the most effective way to grow your business.
Another strategy that many business owners overlook when planning their online marketing campaigns is creating quality content that is valuable to both current and potential customers. Content writing can be a great way to not only attract new customers, but also increase online traffic to your website. Content marketing is a powerful marketing strategy and can include blog posts, articles, video tutorials, press releases, forums, guest posting and more.
With so many social media platforms available, you may be wondering how you should use them to benefit your business. You can advertise your products and services on Facebook, Twitter and LinkedIn among other platforms. YouTube is another outstanding resource for showcasing videos and audio podcasts. The power of social media platforms to reach target audience is unmatched. In addition to advertising, these platforms provide useful content that your target audience will find valuable and interesting.
Another strategy for online sales growth is offering a discount or a loyalty program to your existing customers. This strategy will work well if you already have a large customer base. Offering discounts and loyalty programs can increase the number of people who purchase your products as well as the quality of those who do. If you are still not using social media platforms for your internet marketing strategy, consider implementing them into your marketing mix.
There are a variety of marketing strategies available to businesses. There is no shortage of opportunities to increase revenues. However, some of these marketing campaigns require an investment of time and money. For most businesses, the cost of maintaining a comprehensive marketing campaigns is outweighed by the potential profits they could realize.