One great way to increase online sales for an ecommerce site is with testimonials. Testimonials give a great incentive to increase customer loyalty to your site. People much prefer to purchase products and services they have personally used and enjoyed rather than those they haven’t. More importantly, people want to know that the website that they are purchasing from is a reputable, trustworthy source for their money.
So, how do you create testimonials that encourage people to purchase again and refer others? Well, one technique is with email marketing. Email marketing has been around for many years and it is still a powerful marketing tool. In this article I present some pointers to maximize your email marketing campaign to provide testimonials of your new product or service and encourage new customer loyalty.
Before you start email marketing, it is important to know who your audience is. Are you targeting online sales only, or are you targeting consumers offline as well? Many marketers will tell you that the key to online success is getting in front of as many consumers as possible and in many cases, their audience will be offline. However, if you are selling products or services for example, which you believe in then you may want to focus your marketing efforts towards those consumers who are offline. Your business may be founded in California but consumers in Illinois may very well purchase your products.
So, before you launch your next advertising campaign or increase online sales for that matter, identify your audience. This is an important step to increase customer loyalty because not everyone you reach will be interested in what you have to offer. In fact, a majority of people today will not even open your email unless they have opened a similar one before. It is important to make sure that your customers recognize who you are. Let’s say you sell children’s toys and the majority of your audience are grandmothers, you may want to consider focusing your efforts on them because they can easily tell who you are when they open your email.
One great way you can use social media sites like Facebook, MySpace and Twitter to market your online store is by creating a social media page for your store. You can also create a blog related to your products and services and send updates to potential customers through email and even snail mail. Remember, when using these marketing tactics to increase online sales, it is important that you first develop a relationship with your customers. If you simply throw marketing tactics at them without giving them a reason to trust you, then they will not purchase from you.
Another way you can use content marketing to help increase online sales is by producing unique articles related to your product or service. For example, if you sell flip flops, you could write a review about the best flip flops to purchase for your specific target audience. The goal is to provide consumers with valuable content that helps them make a decision. They then can visit your website or blog to find out more information about your products or services.
Lastly, another way you can market to increase online sales is by keeping your website visitors informed about promotions and discounts available to them. Most people like receiving emails that feature specials or that inform them of future discounts or offers. These emails can encourage loyal customers to return to your site. In fact, many studies have shown that a person that receives a discount coupon in the mail is more likely to purchase from that source than one who receives no such mail.
These are just some of the ways that you can use ecommerce marketing to increase online sales. If you keep these ideas in mind, you will find that the more website visitors you attract the more chance you have of turning those customers into actual, paying customers. Once your customers have started shopping on your site, it is up to you to maintain a good relationship with them by providing prompt and reliable service, by providing them with quality products or services, and by helping to keep their minds active by offering helpful tips and resources.