What is Local SEO? Local SEO helps local businesses compete on a local basis, even when you own hundreds of local locations. Like other forms of SEO, on-page optimization and local search optimization are key to building a strong local SEO strategy. Local SEO involves many techniques used in traditional SEO such as Link Building, Article Submission, social bookmarking, directory submission, blog commenting and social networking.
There are several benefits of local use. The first benefit is that people who are looking for products and services in your local area will be able to locate you easily because of the high volume of local content that you already have online. Most websites will have local content that is consistently updated and has information about your company location, contact information, hours and a map of your location. This will allow users to locate you more easily when performing searches for your company’s products and services. People also want to know where they can find your business conveniently because they don’t want to have to travel far just to get there.
In order to increase your businesses profitability, you need to obtain a higher ranking in Google, Yahoo, Bing and MSN. To do this, you must conduct competitive analyses for each of your local searches. Local SEO involves researching your current competitors and implementing necessary changes to ensure that you are not left behind by your competition. It requires thorough keyword research, link building and local content building. A well-planned SEO program can increase your visibility to online users and increase your revenue and profits.
For businesses that do not utilize the internet and are only available through their store, they often fail to reach the local market that they deserve due to lack of exposure. Internet users are able to quickly find and locate businesses that are in their area. These users can search through local search engines such as Google or Yahoo! to find your business. You may even get some negative attention from these search engines if you choose to ignore them and avoid providing your business with citations.
Your SEO strategy can include various local business strategies to increase your chances of obtaining a top ranking among search engines. If you are just starting out with a new website or online presence, you should begin by submitting articles to article directories. Consistently submitting quality content to article directories provides valuable back links that can improve your page ranking. As your page rank increases, more local audience will begin visiting your site. Once you become established, your website can benefit from Google Places, a section of Google that includes several location features that can help you reach potential customers in the locations where you are most likely to be found.
Although SEO does make sense for websites and businesses, it doesn’t always make sense for local businesses. There are certain steps that you can take to ensure that you get the most benefit for your SEO efforts, but there are also certain things you should consider before embarking on an SEO campaign for your local business. Local SEO requires a strategic approach and careful attention to detail. But the result is often well worth the effort, as it can lead to greater visibility and improved sales for your local business.