Do You Need An SEO Audit?

An SEO audit or search engine optimization audit is conducted periodically in line with changes in the algorithms of major search engines. These changes are applied to ensure better quality and better customer experience. The aim of any such audit is to give a report to the site owner showing how effective and efficient the SEO measures have been and whether any further improvements are required. Generally speaking, a no-scheme approach will help you save a lot of money.

Yes, an SEO audit will help determine how well site is doing on search engine results. However, you don’t need to overdo it if you’re a small site. Hiring a professional SEO firm to conduct an audit on your site will be a wise move if you have limited budgets and if you want to focus on improving your site’s rankings first. However, focusing on technical SEO alone can be a complete waste of time particularly if there are still other things you need to take care of first. A complete SEO audit will boost technical SEO first and then build on top of that with content and other strategies.

Before conducting the search engine rankings check, try to understand your site’s traffic. Knowing who your visitors are, their demographics and their shopping habits will help you decide what action you should take next to improve your website rankings. The best way to boost your ranking right away is to get hold of information about your visitors before conducting the search engine rankings check. With this information you’ll know who and where your visitors come from so you can direct your marketing campaign accordingly.

You need to be able to verify the validity of all links – internal and external. You can do this by running a HTML validation check on every page. To do an HTML validation check, use the Google search engine. Enter all the web addresses or URL’s that you want to check into the search box and click the search button. If you have more than one page, enter each one into the search box for more accurate results. You should get a list of all the web pages that passed the HTML validation check.

If you don’t want to use Google search engine, you can always use another popular service called Panda. If you want to run a search engine rankings check, use a service called Webmaster Spy. This service also uses Google, but Panda finds more critical details than Google does, and it’s considered to be more reliable.

If you don’t want to rely on Google, you can always go after Yahoo and Bing. Yahoo has recently launched a new service called Bing. Yahoo has integrated its technology with a special crawler called Googlebot. The result is that it will find out the exact websites that are ranking well for specific keywords. For example, if you type in the keyword ‘Yahoo! Finance and Bing return the exact websites that are ranking well for that term, then the page will be marked as being part of the Yahoo! Finance site and thus boosting technical SEO first page.

Apart from Google, Microsoft has integrated its MSN search engine ranking scheme with its MSN Search feature. MSN search console is available to all users. One of the great things about this service is that you can disable all the pop-up windows or other unwanted software that may interrupt your progress. You can simply open the MSN search console, enter your search terms, click search and in a few seconds, you’ll see your web report and the ranking of your web pages. You can also run reports on a regular basis using Microsoft’s web management tool: Internet Explorer. This scheme also helps you in monitoring your competition.

So, what do you need to do in order to carry out an SEO audit? Firstly, you need to gather all the data you have on your website’s technical analysis. Next, you should analyze all the various approaches used by the competitors to improve their rankings. Finally, you should make sure that the SEO efforts being done by you actually improve rankings. If all these objectives are satisfied, then you can carry out your own on-page analysis and audit of your SEO activities.